For reasons that seem entirely unclear, British Airways retweets an expletive-laden tweet that is critical of, well, British Airways.
by Chris Matyszczyk
Sometimes when people send me an abusive, ignorant tweet, I retweet it.
Because, well, it seems somehow the right thing to do to make them feel better.
However, I am not Britain's flagship airline, with customers whose sensibilities are touchy at best.
Please feel the pain, therefore, of British Airways, which today retweeted this: "@JoeLadd @British_Airways F** You. F** cancelling my flight! #bunchofc**s"
That's a partial quote. As if the fusillade of four-letter phrases wasn't enough, the retweeted tweet topped it all off with a racial epithet.
It seems entirely unsurprising that others who follow BA spotted this disgruntled, nasty thing before the airline did. And so it became legend, with a legion of fast-fingered Twitter users posting screenshots of it.
When the airline finally did notice, it offered this tweet: "Apologies for the last RT. We are sorry for any offence caused and are investigating how this may have happened."
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