Romney and the outside groups backing him spent $21.5 million in the final five weeks, essentially matching their total spending in the preceding six months, according to a Des Moines Register analysis of TV station records.But despite spending twice as much as Obama and his allies, Romney got clobbered in the air war:
That's nearly double what Obama and his Democratic forces spent in Iowa the last five weeks.
Although Romney and his allies spent more, the Obama coalition out-advertised them.So Romneyworld spent twice as much as Obamaland on less effective ads that weren't seen as often. It almost makes you wonder if Mitt Romney wasn't a secret agent for Barack Obama, trying to lose the election on purpose. Cue the conspiracy theorists ... I'm sure they're out there.
About 13,000 more pro-Obama TV ads ran in Iowa than pro-Romney ads during the final weeks.