We all know that by sometime around 2030 the country will cease to be majority White. Which means the White Man's Party - the GOP - will be shit out of luck. But you know what? if you read the New Republic article by Noam Scheiber, you'll discover that Obama's 2012 campaign has effectively moved the end of a White majority forward to right now. The Republicans don't have three or four election cycles to re-calibrate their 'message' and begin to build a non-White base. Jump below the squiggle and you'll see why it's too late for that.
According to Scheiber's article, by the least week of the campaign, Romney thought he was ahead in several key swing states - Florida and Virginia - and had pulled even in Colorado and New Hampshire which, along with North Carolina, meant he was going to win. The problem was that he lost all four states. And why were his pollsters so full of shit? Because, according to his chief pollster, Neil Newhouse,
the biggest flaw in their polling was the failure to predict the demographic composition of the electorate. Broadly speaking, the people who showed up to vote on November 6 were younger and less white than Team Romney anticipated, and far more Democratic as a result. “The Colorado Latino vote was extraordinarily challenging,” Newhouse told me. “As it was in Florida.”
When a pollster uses a word like 'challenging' to describe certain types of people what he means is that he doesn't know how to run a poll that gives valid data for that group. In other words, the Republicans don't know how to talk to Latinos. never mind appeal to them for votes.
The Democrats don't have to wait until 2030 to face an electorate whose majority is non-White. They just have to count on the Republicans being unable to find a single, non-White vote.
Let's kick some ass in 2014.