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A teaser has been released by NBC News of an interview with current Apple CEO Tim Cook that will air tonight on "Rock Center" in which the CEO of the most valuable private company in the world will, beginning in 2013, move back the full production of one of its Mac computer lines wholly back to the United States.

Follow me below the orange bow-tie for more....

From a New York Times article just posted breaking the same news:

The company plans to spend $100 million on the American manufacturing in 2013, according to the interviews, a small fraction of its overall factory investments and an even tinier portion of its available cash.

In the interviews, Mr. Cook suggested the company would work with partners and that the manufacturing would be more than just the final assembly of parts. He noted that parts of the company’s ubiquitous iPhone, including the “engine” and the glass screen, were already made in America. The processor is manufactured by Samsung in Texas, while Corning makes the glass screen in Kentucky.

It's worth pointing out that Apple currently sits on a cash mountain of $121 billion, with that number expected to grow to $210 billion (!!!) by the year 2014 due to its utter domination of the consumer electronic market that has propelled the company to record profits after record profits.

It's interesting to note that Apple suffered a blow to it's image and somewhat of a PR nightmare after the New York Times published a thorough investigative report on the appalling conditions at the Foxconn factories in China where Apple and several of the world's largest electronics corporations manufacture their products.

Whether this is a response to the blows the company took as a result of the bad publicity, or a renewed sense of corporate responsibility and desire to behave a little more patriotically than in the past with the safety of so much cash in the bank, the bottom line is that for the first time in at least 20 years, beginning in 2013 consumers all over the world will actually be able to purchase a computer MADE IN THE USA.

I'll finish with this quote from Cook on the Times piece:

“I don’t think we have a responsibility to create a certain kind of job,” Mr. Cook said in the Businessweek interview. “But I think we do have a responsibility to create jobs.”
I hope this is the beginning of something truly extraordinary, even if somewhat symbolic, for the rebirth of US manufacturing.
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17%13 votes
21%16 votes

| 76 votes | Vote | Results

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Comment Preferences

  •  Tip Jar (32+ / 0-)

    "People place their hand on the Bible and swear to uphold the Constitution. They don't put their hand on the Constitution and swear to uphold the Bible."

    by michael1104 on Thu Dec 06, 2012 at 08:02:25 AM PST

  •  "Manufacturing skills have left the US" (7+ / 0-)

    Yeah?  And how did that happen, Mr. Gassbag Cook?  You exported those jobs to pay pittances to workers who hadn't seen a computer or a smartphone but were trained cheaply to manufacture parts for both.

    The lies CEOs tell themselves to sleep at night.

    That said, I will be able to replace my aging MacBook once the American made computer is on the shelves.  Up until today I had sworn off all Apple products ever again.

    "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

    by Glinda on Thu Dec 06, 2012 at 08:17:41 AM PST

    •  Glinda there has never ever been LCD mfg (8+ / 0-)

      in this country. When Macs moved away from CRTs it was almost a certainty they would move manufacturing. BTW, are you as angry at the other computer manufacturers or electronics manufacturers? Steve's NEXT computer was built here. I mean I just don't get it, why rag on Apple?

      The work goes on, the cause endures, the hope still lives and the dreams shall never die. ~ Edward M. (Ted) Kennedy

      by cherie clark on Thu Dec 06, 2012 at 08:31:45 AM PST

      [ Parent ]

      •  Because Steve Jobs was the false god of liberals (3+ / 0-)
        Recommended by:
        tardis10, buddabelly, victoria2dc

        So I have a particular love of getting under the skins of liberals who turn a blind eye where it regards their favorite toys.  And  while I don't particularly like the other electronics manufacturers, they don't have stores where they blatantly underpay their staff in comparison with other retail giants who average less money per square foot of floor space.

        I see I snagged a fish on my comment like I thought I would.

        Your comment on LCD manufacture is an Apple talking point.  There are many components that go into Apple products not just the screen.  Few to none of those components for a given Apple device are made in the US and most were shipped overseas by Apple starting in the 80s.

        "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

        by Glinda on Thu Dec 06, 2012 at 08:48:16 AM PST

        [ Parent ]

        •  Well good for you I choose to use what works (3+ / 0-)

          The work goes on, the cause endures, the hope still lives and the dreams shall never die. ~ Edward M. (Ted) Kennedy

          by cherie clark on Thu Dec 06, 2012 at 08:58:21 AM PST

          [ Parent ]

          •  Many things "work". You choose a product ... (0+ / 0-)

            that you think makes you "cool" .

            Apple is the Porsche for the geek mid life crisis and the 20 somethings who can't afford a Porsche. Only thing is Porsche SE didn't exploit third world countries or underemployed college graduates to enrich their executives.

            You made your choice of technology products as did I. You choose to defend Apple to make yourself feel better. I don't. I don't pretend to be virtuous since I continue to use my MacBook and I just weasely justified my next purchase in light of this announcement.

            But maybe I'll get lucky and Google will come out with their own PC/tablet hardware not made on the underpaid, mistreated sweat labor of the third-world.

            "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

            by Glinda on Thu Dec 06, 2012 at 02:13:16 PM PST

            [ Parent ]

            •  I have been in graphic arts for years and years (2+ / 0-)
              Recommended by:
              Larsstephens, malibu1964

              I could not do on a PC when I started what I could do on a MAC, software wasn't available (sound familiar?) "Cool" had nothing to do with it, making a living did.  I chose to defend Apple because primarily they aren't the only ones having their products made in China. If you don't mind the inherent problems with Windows, be happy with your PC, I will continue to buy and enjoy Apple products. BTW, one of their clerks was bitching about a .45 cent raise, WTF. I worked as a switch programmer and was glad to get a 50 cent raise. Now they are making $17 plus an hour, it took me years to get there. Apple isn't the only company who takes advantage of employees or under pays. But if you talked smack and boycotted them you would have virtually nothing.

              The work goes on, the cause endures, the hope still lives and the dreams shall never die. ~ Edward M. (Ted) Kennedy

              by cherie clark on Thu Dec 06, 2012 at 02:22:53 PM PST

              [ Parent ]

              •  You have a legitimate point (0+ / 0-)

                When Microsoft monopolized the corporate sector, Apple found its niche with arts-related companies and creative types.  That was a very smart marketing decision.  Given that pretty much half of America (47%?) in the past 10-15 years loathes corporate America and doesn't want to be associated with it ... certainly most of the youth among us ... Apple came into the fore even when its formerly proprietary OS was a bitch for developers ... and oh goddess the early casual user (I'm talking 90's here) ... to deal with.

                Once it move onto what is essentially a Unix platform, the product flourished and the overall design surged.

                I use Microsoft only at work (in a corporate environment). I prefer to use the modern (mid-00's developed) Apple platform at home. I well know the strengths and limitations of both platforms.

                As for the hourly rate that you are talking about ...  I don't know what a "switch programmer" is. I haven't been a developer about 2 decades.  But in 1979, my first software development job out of college paid $18.50/ hour. Granted that was in the NYC metropolitan area but I know that it likely can easily be extrapolated into what developers were paid in other areas of the country in 1979.  And as a development manager in 1990 I well know the astronomical  sums being paid by Microsoft to lure the best developers and programmers to Seattle.

                So the salary you say you had (recently?) is an abomination.

                I don't know where you get the $17 figure for Apple Store employees. I can only cite what Time magazine reported and the NY Times reported. The salary as of June 2012 was $11.91.  Unconscionable for the dollar amount of sales that Apple makes per square foot in its store!

                "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

                by Glinda on Thu Dec 06, 2012 at 08:58:32 PM PST

                [ Parent ]

                •  they were recently raised to the $17 level, as for (1+ / 0-)
                  Recommended by:
                  malibu1964

                  a switch programmer, I built phone lines in what is essential a huge computer that routes phone calls, in addition I did feature changes and additions. Recently as last year when I retired I finally hit 40K a year after 15 years about 60% of what I could make working for one of the Bells. But then I live in a right to work state, so no help there. We had Dell front ends and I had three brand spanking new ones in the last 6 mos I worked, NO WAY I would spend my money on one. Altho I have a very old Aptiva bought it and used it a total of 4 hours, pretty sad. Right now I have a newer Macbook Pro and a 5 year old top of line tower. Interesting about the tower, I bought a broken, non functional G5 quad core tower on eBay. I was pretty sure it was one of the ones Apple had extended the warranty on because of bad mother boards. Told the seller and he didn't care $500 and it was mine. I got it took it into the Apple store and they replaced it with a $5800 top of the line new tower. I was a bit concerned because it was supposed to take a week to get my programs loaded on to the new machine and it wound up taking 3. No problem tho, they waited until the new models were available. The other thing they did because I was going from g5 to intel they upgraded my Final cut pro studio for free and installed the correct version of Adobe creative for me. I am planning on replacing the tower with a new 27" iMac and herding the two. Now that I am back doing graphic art and printing. The iMac is mostly because I want to get back into doing video. The printing on big old wide format Epsons is done wirelessly from my laptop. I have had very few problems thru the years with my Macs and I've had probably 20 thru the years. So trouble free that I finally bought Apple Care for the first time for my iPad. Unix at one time was promoted as the universal OS of the future and it never really took off, now look, ironic. Unix is so stable. Do I love everything about my Mac, no, there are things I wish Apple hadn't done, but there is usually a work around for us old Luddites. But it is no where near as frustrating as the PC at work.

                  The work goes on, the cause endures, the hope still lives and the dreams shall never die. ~ Edward M. (Ted) Kennedy

                  by cherie clark on Thu Dec 06, 2012 at 10:02:16 PM PST

                  [ Parent ]

                  •  I'm sure there are bad Dells out there. (0+ / 0-)

                    I used Dell products for work ... holding my nose at the thought of the odious Michael Dell ... and they were pretty much indestructible.  

                    I've had numerous keyboard and LCD problems with my MacBook.  But the interface is much simpler than any Microsoft interface, though I would not have bought my Mac if I couldn't get in under the covers with Unix shell commands.

                    The Mac has always been and still is notoriously temperamental with non-Apple networks and printers. That's my major headache since my daughter has a Mac while my husband has a Dell and getting them to talk to each other consistently and seamlessly is a never-ending battle ... particularly with the vagaries of Verizon FiOS modems.  Thankfully I am a former software security geek and, as well, can program a router /network like I first learned to in 1991.

                    That said, I find Apple's corporate policies deeply disturbing. Their hardware is supremely overpriced while they pay bottom dollar for labor.  Perhaps you got the $17 figure from this article which mentions one employee from San Francisco who has worked at Apple for over 5 years that whose salary was bumped up 19% which would mean that he was making about $14.50 and hour in one of the most expensive labor markets in the country.

                    The average Apple Store salary before the raise by all accounts was $11.91 and they raised salaries "by as much as 25 percent" (from that Bloomberg article)  so the new average is perhaps $14.89 (assuming that 25% max).  So now salaries are 7.4% higher than the average CostCo salary while the sales / sq foot of store space is 6 times at Apple what they are  at Costco.  Uh okay.

                    I guess CostCo is the rare corporation that values good employees.  I just wish that "the most valuable company in American history" valued its people as much.

                    "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

                    by Glinda on Fri Dec 07, 2012 at 06:03:02 AM PST

                    [ Parent ]

            •  No, it really isn't. (2+ / 0-)
              Recommended by:
              Larsstephens, malibu1964
              Apple is the Porsche for the geek mid life crisis and the 20 somethings who can't afford a Porsche.
              I've been an Apple user since 2008, because prior to that I couldn't get a PC that would go a day without crashing, and because I don't want to have to program each and every aspect of my user experience like I would with Linux.

              In other words, if Porsches were the only cars in the world that consistently started when I turned the key, and where I didn't have to build the entire interior myself, you'd have a point there... but quite frankly, in my line of work, having a consistently-working computer isn't optional.

              "When I give food to the poor, they call me a saint. When I ask why the poor have no food, they call me a communist." --Dom Helder Camara, archbishop of Recife

              by JamesGG on Thu Dec 06, 2012 at 02:36:52 PM PST

              [ Parent ]

              •  Got it! (0+ / 0-)

                So Apple's policies vis-a-vis its China and other subsidiaries are completely fine with you?

                Convenience really is everything.

                "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

                by Glinda on Thu Dec 06, 2012 at 08:47:38 PM PST

                [ Parent ]

                •  I don't know where... (1+ / 0-)
                  Recommended by:
                  malibu1964

                  ...you think I should have gotten the mythical computer that wasn't made under those circumstances—but all other things being equal, I will go with the computer that works over the computer that doesn't work every single time.

                  For what I do, having a computer that doesn't crash all the time isn't a matter of "convenience"... it's an absolute necessity.

                  "When I give food to the poor, they call me a saint. When I ask why the poor have no food, they call me a communist." --Dom Helder Camara, archbishop of Recife

                  by JamesGG on Fri Dec 07, 2012 at 05:50:51 AM PST

                  [ Parent ]

                  •  So I will restate my question ... (0+ / 0-)

                    Apple's corporate policies are fine with you?

                    "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

                    by Glinda on Fri Dec 07, 2012 at 06:09:02 AM PST

                    [ Parent ]

                    •  Apple's corporate policies are no different... (0+ / 0-)

                      ...than those of any other computer maker, except insofar as the nature of their clientele has meant they've been subjected to more public pressure on their practices, and they've responded by improving them—which is what this piece is about.

                      In other words, I don't know of a computer-maker whose corporate policies are, on the whole, "fine with me."

                      But given that an up-to-date and reliable computer is a necessity in my line of work, I had to get a computer from someone when I hit my most recent two-year replacement cycle in 2011—and since there aren't any computer-makers whose practices I find unobjectionable, the equation is which objectionable computer-maker's computers are most reliable and dependable for my purposes.

                      Now that Apple is moving Mac production back to the US, it just makes the choice that much more clear for my next replacement in 2013.

                      "When I give food to the poor, they call me a saint. When I ask why the poor have no food, they call me a communist." --Dom Helder Camara, archbishop of Recife

                      by JamesGG on Fri Dec 07, 2012 at 07:04:56 AM PST

                      [ Parent ]

                      •  Somehow I knew I wouldn't get a straight answer (0+ / 0-)

                        LOL!

                        I think it's a BS PR move honestly to make consumers like you put the matter to rest in their minds. It's only one as yet unnamed product that is being moved back.

                        I buy one new computer every year.  So all of this is deeply troubling to me. Not just about Apple but with their position as market leader, I find Apple's position most troubling. Great to hear you can sleep like a baby over this "change in corporate direction".  Heh.

                        Cheers to you this holiday season!

                        "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

                        by Glinda on Fri Dec 07, 2012 at 07:49:57 AM PST

                        [ Parent ]

            •  Apple has been the 'go to' platform for the (1+ / 0-)
              Recommended by:
              malibu1964

              creative communities for decades because
              other manufactures did not bother to cater
              to their unique data processing and job needs.

              Most of these 'early adopters' gravitated to
              Jobs and Co. for the simple reason that Apple
              included separate and dedicated processors
              for audio, video, and image manipulation into
              the very first computers they built. Stuff that
              in many cases, was not readily available, or that
              required expensive hardware and software
              modifications to become functional on a PC.

              Their systems are still the main platforms if you
              do any high end, or professional, video, audio,
              image layout, production, or design work, even
              though many of these programs are now often
              offered for other operating systems, too.

              I suppose many of them went to the later Apple
              consumer products due to brand exposure and
              loyalty, but most of the Apple consumers I know
              got them for their ease of use, and 'out of the box'
              functional compatibility with existing related 'off
              board' peripheral equipment such as scanners,
              plotters, mixers, and other trade related hardware.  

              Perhaps some of the 'status' you denigrate as elitist,
              but industry leaders, who might be considered such
              elites, value performance almost as much as any cachet.

              Just as most business and academic users used
              Microsoft based systems because of Word or Excel,
              which was not even offered on Apple until fairly recently,
              the gulf between these two distinct, yet even now
              converging groups of users is rapidly disappearing.

              But the platform 'wars', which indeed reflected distinct
              and divergent design and creative philosophies, will
              be around long after technical advances render them
              essentially meaningless. Much like the debates on civil
              war history and tactics are still topics of heated concern to
              historians, educators, and the role playing reenactors.
              Or the mutual disrespect between Ford and Chevy owners,
              both on and off the race track. And almost as irrational.

              The similar article about GE from the Atlantic mentioned
              below has a very good analysis on the various dynamics
              related to innovation and manufacturing, both off and on shore.

              Thanks for all of your efforts.

              •  So Apple's corporate treatment of employees (0+ / 0-)

                and the blind eye that they turned to their offshore agent's workplace conditions ... not a problem for you if your creative needs are adressed, yes? Or no?

                "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

                by Glinda on Thu Dec 06, 2012 at 08:50:22 PM PST

                [ Parent ]

                •  Oh yes and no. But that was not the issue was it? (1+ / 0-)
                  Recommended by:
                  malibu1964

                  I am not sure where most
                  of these high end work stations
                  are manufactured. Or the peripherals.
                  Some were made here at one time.
                  And yes, that means Apple was, also.
                  But they more than likely have components
                  like ICs and the like made all over the world.
                  But some will get a job they need and that is
                  what this story, and my previous comment concerned.
                  Along with some of the technical history of
                  the whys and hows of early adopters.

                  There is a company called Motorola.
                  They at one time manufactured solid
                  state components for electronic devices.
                  One of their 'chip fabs' was a short distance
                  from my childhood home in Mesa, AZ.
                  Hundreds of people worked around the
                  clock there. I never did, but I knew several
                  of my friends parents who did. They used TCE,
                  an industrial solvent/cleaner in this process that
                  has since been banned as mutagenic and toxic.
                  Unfortunately, a lot of this was dumped into
                  the groundwater at several of their facilities.
                  Those factories and jobs are long gone. But
                  that chemical is still in the groundwater decades
                  after it was first discovered in drinking wells.
                  This company was a major government vendor
                  and defense contractor. No one understood.
                  Until it was way too late. And they paid their
                  employees well. My aunt worked there until
                  they closed. She would never want to hurt anyone,
                  but I am sure she wanted and needed that job.
                  The production line and unskilled worker were probably
                  just as glad to end a shift there as anywhere else.

                  I personally use a PC at work,
                  where everyone else uses Imacs  
                  and a Korean built smartphone,
                  and I don't recall all of the various
                  and sundry appliances and devices
                  and other toys I own and have owned.

                  It would be responsible for me to know
                  how everyone in the entire supply chain
                  for everything was treated. But perhaps impossible.
                  Just from my own experiences, I can imagine
                  that some are mistreated, while some are
                  glad to have any job so they don't starve.
                  Factory work is boring and repetitive.
                  Anyone who says otherwise has never had to do it.
                  That is why automation has displaced so many.

                  Have you ever harvested produce? I have.
                  Long hours, short pay, and then your job ends,
                  so you go to the next one until next year.
                  Or worked in a slaughterhouse? Not me.
                  But I know it is not safe nor pleasant.

                  But I still buy groceries.

                  I have worked in a factory.
                  On a production line for minimum wage.
                  It was never that great even in this country,
                  and I knew that when they started to
                  ship these jobs over seas, it wouldn't
                  be so good for us or them. But it was a job.

                  Sometimes I now go and fix stuff in restaurants.
                  National chain fast food and the like. I choose
                  not to eat at them for various reasons, but if
                  no one did, I would lose that income, and
                  so would those fellow humans who desperately
                  depend on and need it. So I try not to judge
                  too quickly and harshly. Too much outrage.

                  Did you know that they recycle the grease (tallow)
                  from these restaurants to make cosmetics?
                  Are you exploiting these workers if you use make up?
                  What about if you are putting on a play about war,
                  like johnny got his gun. Does that square the deal?

                  And yes, we should all be concerned about our
                  brothers and sisters globally and locally.
                  I feel the best way to achieve this is by being in a union.
                  and supporting politicians who have the same goals
                  and values that I believe benefits the greatest majority.

                  Of course, my nation, and my state (very red) has
                  been going in the wrong direction for most of my
                  adult life. I just try to live in the most just way I can.
                  I am sure I could do more, and better. Tomorrow?

                  Everyone has a blind eye toward something.
                  What if the very best paintbrushes were
                  made from the eyelashes of albino unicorns?
                  Would the art made from them be more authentic, or
                  just as guilty and complicit as that of boar bristles?
                  More or less evocative, nuanced, or a wash expressively?

                  If you really knew the story about many of the
                  items and things in your own life, you might smash
                  them all in a blind rage. Or you might consecrate the
                  blood on them towards the eternal struggle for justice.

                  Do you know how many people die on the job every day?
                  Or that most of them are in automobile accidents?
                  Do you drive a car anywhere, at anytime?

                  How exactly do you know how the person who
                  extracted the rare earth molecules for processing
                  and refinement into the device your query was typed
                  on in is indeed a free fairly paid worker and not a
                  malnourished and sexually abused child slave?

                  You see, this is an endless recursive mobius loop
                  of guilt, shame, and outrage? How do we get off?

                  Thanks for all of your efforts.

                  •  Au contraire (0+ / 0-)

                    That was precisely the issue that this diary raised: Apple's delayed response to the criticism that their products are manufactured under highly questionable working conditions.

                    You can justify your purchase choices and pat yourself on the back all you want.  Me, I am troubled by Apple, whose products my family currently uses, just as I am deeply troubled by all products that use electronics made in China (refrigerators, dishwashers, washer/driers, microwaves).  My purchasing decisions for the future have become very troublesome based on the stories that have come out.  There certainly is a niche market for any such products made completely in America.  I would happily pay a higher price for them.

                    As for Apple ... the hardware is way overpriced for the quality and durability of the hardware platform.  Underpaying labor and allowing Apple products to be manufactured and assembled in factories that would make sweat shops seem like quaint mom-and-pop outfits, just adds insult to injury.

                    But yet I am not "outraged". Nor am I complacent. There are gray areas in life. Just very troubled and looking for future options that don't involve Apple or offshore sweatshop-made goods.

                    BTW: Is that some sort of blank verse you are writing? It reminds me a tad of edscan's style, although withut the concision.

                    "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

                    by Glinda on Fri Dec 07, 2012 at 05:32:13 AM PST

                    [ Parent ]

                    •  Sometimes, I have used the Imacs at work. (0+ / 0-)

                      I know they cost a great deal more than the
                      7 year old custom 'gamer' dual processor pc
                      that our IT admin built for himself, and then left
                      behind when he moved on. I suggested to my
                      boss that he keep at least one windows machine,
                      mostly due to the fact that all of his business
                      records and accounting software up till then
                      'swung' that way. The Apples were just easier
                      for him and others to understand and use.

                      Before that, he could not send an email,
                      and as many of his vendors and suppliers
                      were going to e everything, he understood
                      the bottom line ramifications of digital illiteracy.

                      You don't have to go to China to find 'sweat shops',
                      or worker exploitation, all perfectly alive and well
                      right here in the US, as I tried to share with you.
                      The bad PR at the FOXconn plants that Apple took
                      a hit for manufacture for many other global brands.
                      I could inadvertently own a product made in that place,
                      and so could you, because the 'brands' don't tell you.

                      I read the story, and my take is that a combination
                      of factors resulted in Apples deciding to insource
                      some of their manufacturing. As a rule, I generally
                      don't defend corporations, but I was trying to show
                      that our economic system has become so entwined
                      that it is very hard to use the traditional boycott/strike/
                      sanctions of the industrial age without doing as much
                      damage to those we seek to aid, as our intended target.

                      "As for Apple ... the hardware is way overpriced for
                      the quality and durability of the hardware platform."

                      That may be a valid observation, but I wouldn't know
                      personally, as I don't actually own any Apple products.
                      My boss has offered to buy me one, but this pc works
                      fine for my needs at the present. Flash and other video
                      are starting to crash the Chrome browser an awful lot.
                      That is because the processors are being overload by the
                      amount of video everyone puts on their web pages now.
                      Or so I have been told. The 10 year old gateway laptop
                      pc my sister gave me still works great, as long as I don't
                      go online or try to multitask music and video functions.
                      I have no idea where that was manufactured.

                      Those crashes never occur on his Imac.
                      Many of the technical features that at one time made
                      Apples compelling, if not mandatory, are increasingly
                      being offered on various different platforms.

                      I am sure the moral footprint of any product should be
                      considered when making purchases, but for the people
                      who make such decisions, it may not often be the
                      primary consideration, for reasons I allude to above.

                      And yes, I do need to polish up on my twittish.
                      It is more important now than ever before.

                      Thanks for all of your efforts.

        •  And Apple raised wages significantly (2+ / 0-)
          Recommended by:
          victoria2dc, Larsstephens

          at their stores earlier this year, much to their credit.

          "And I'm talkin' in the fan, Orange Crush is in my hand, with the Star Telegram."--The Reivers

          by malibu1964 on Thu Dec 06, 2012 at 12:21:34 PM PST

          [ Parent ]

          •  Link please. (0+ / 0-)

            I hope that "significantly" is spelled out in any link provided.

             And I would disagree strongly that it was "much to their credit". It was more "much to their embarrassment". It was much to the credit of activists and a dogged media that brought Apple's sweatshop mentality to national attention to embarrass a company that misrepresented itself as progressive when it isn't.

            "Republicans have been fleeced and exploited and lied to by a conservative entertainment complex." - David Frum

            by Glinda on Thu Dec 06, 2012 at 01:55:13 PM PST

            [ Parent ]

        •  I couldn't agree more Glinda... (1+ / 0-)
          Recommended by:
          Larsstephens
          So I have a particular love of getting under the skins of liberals who turn a blind eye where it regards their favorite toys.  
          But this was more than the Apple ego. It involved people around the world who have to have the new iPhone. The Chinese workers (23 was the original number and recently I read 17) jumped to their deaths in those horrific working conditions so that the world could have it's toys! Human life was lost, and that probably would not have happened in the USA and in a unionized factory with worker protections. That is the point.

          To me, this was clearly an issue of profits for the investor, greed and responsibility of the corporation, market power and visibility.  If they bring back the billions that are sitting in their overseas bank accounts President Obama won't have to fight the damn Republicans.  Wouldn't that be great?

          It seems now that Apple could or may have already set a new vision that being a socially responsible corporation requires an investment in America.  They can handle an insignificant dip in their bottomline to help get this country back on track.  

          For whatever reasons they left, and for whatever reasons they are returning, I think it's great.  

          And I hope it serves as a wake up call to move others to wake up too! Wouldn't it be nice for Americans to love their corporations again?

      •  Maybe folk think Samsung will save us or something (5+ / 0-)

        Who needs these California-liberal U.S. companies anyway? Let's all buy South Korean products now — that'll show 'em. </snurk>

        The Dutch kids' chorus Kinderen voor Kinderen wishes all the world's children freedom from hunger, ignorance, and war.

        by lotlizard on Thu Dec 06, 2012 at 08:54:41 AM PST

        [ Parent ]

      •  Did you notice that this is a diary about Apple? (2+ / 0-)
        Recommended by:
        Eddie L, Glinda

        "Hey!! Look over there!!!" isn't a valid line of attack.

        This place needs a PVP server.

        by JesseCW on Thu Dec 06, 2012 at 09:23:50 AM PST

        [ Parent ]

    •  YES! I kept hoping for this news (2+ / 0-)
      Recommended by:
      malibu1964, Glinda

      but many here said it was impossible, that manufacturing was all in the hands of the Chinese, blah, blah.

      You were WRONG guys.... now who knows what kind of jobs are going to come from this. Cook said,  "...it's our job to create jobs." Hopefully it will push other CEOs.  

      Tweet Al Gore and ask him to blog about this. He's a long time member of the Apple Board, and he has an account at Daily Kos!. @AlGore

      My old MacBook was revved up a few months ago by Apple, but I had decided that I would not purchase another Apple product after reading about the Chinese Jumpers and the way the Chinese treat workers.  I know that the iPhone will probably stay there, but this news should create jobs! Those Chinese workers jumped to their deaths so the world could have an iPhone released on time. They were working 60--80 hours a week so we could stand in line for hours to purchase a damn phone that was Made in China!!  Do you think the feedback from those stories had an impact on this decision, or was it made a long time ago?

      I think Apple did it's job as a BORN IN AMERICA corporation.  Now what about Microsoft and the others, or are there any others at this point?  Tweet them @Apple and thank them.  Let them know.  I called the number in CA to thank them.  The girl who answered the phone was clueless when I said thank you.  Oh well, I said it.

      The next BORN IN AMERICA company that needs to do something for the American workers who got it started is Wal Mart.  We need to push them over the cliff with the Republicans until they wake up and shake up their policies.  There is nothing worse than Wal Mart for workers, and we can now ask them to bring it home and pay ALL Wal Mart employees and suppliers the money they need to earn for a living wage.  Tweet @WalMart

      We can save the WAL MART welfare money that the American taxpayers pay for the employees of each Wal Mart store in this country.  They were BORN IN AMERICA, and Sam Walton had no intention for them to support the Communist Chinese economy, nor did he have the intention of the US taxpayers supporting his employees with FOOD STAMPS, TAN benefits and MEDICAID for children of employees who are not earning enough money or paid healthcare benefits via Wal Mart, his baby, his store.  

      This needs to be Tweeted and blogged until people are sick of it: US taxpayer dollars are paid to the employees of each Wal Mart store (each store) to the tune of $402,000!  And that doesn't include the benefits local governments give them to open NEW stores.  There is an average cost to local governments number on that too, but I don't have it.

    •  I bet you were one of the people… (0+ / 0-)

      …who complained when Jim DeMint resigned this morning.

      Do you always crap on good news? Were you disappointed when Obama was reelected?

      Teh stoopidTM, it hurts. Buy smart, union-printed, USA-made, signs, stickers, swag for everyone: DemSign.com. Get your We are the 99% Yard Sign.

      by DemSign on Thu Dec 06, 2012 at 05:52:36 PM PST

      [ Parent ]

  •  How big of them. (0+ / 0-)

    In Roviet Union, money spends YOU!

    by Troubadour on Thu Dec 06, 2012 at 08:19:35 AM PST

  •  Beats the hell out of producing twinkies (11+ / 0-)

    for minimum wage. North America needs more artisanal bakers and brewers and millions more people that can afford what they make.

    This is wonderful news. Producing Apple computers would be a job much like my father had (before moving into management) and I had for summers when in a high priced university making television set in New Jersey back in the day. I made enough to cover all my spending money and books, etc (not the tuition). That was all doable until the discovery that stuff that sold for $600 could be made for less than $100. Great to hear that some execs are figuring out that there are advantages to pay somewhat more (advantages like keeping the American goose that lays the golden eggs alive).

    We have only just begun and none too soon.

    by global citizen on Thu Dec 06, 2012 at 08:24:24 AM PST

  •  Ha! I think that's the same Samsung Texas plant... (2+ / 0-)
    Recommended by:
    tardis10, cassandracarolina

    ...mentioned in this story.

  •  Apple Insider broke this last week (4+ / 0-)

    Here.

    The Gizmodo picked it up here and here quoting a Bloomberg interview with Tim Cook which is published here.

    No reason they should not.

    What about my Daughter's future?

    by koNko on Thu Dec 06, 2012 at 09:09:47 AM PST

  •  Actually that's happening in a number (8+ / 0-)

    of industries. GE is now making its Geospring water heater in the US and its plant beats the China price by a significant amount. When you look first at the rising cost of transport and then consider the culture here that drives collaboration on the factory floor to improve production (see latest Atlantic), it is clear that a lot of Companies are now rethinking the concept of low wages as the only arbiter of where to manufacture. There are plenty of good reasons to bring manufacturing back to America. But don't expect to see the number of jobs per unit production get remotely to what it was a generation ago. Still, it is good to see the flow heading back here.

    For if there is a sin against life, it consists perhaps not so much in despairing of life as in hoping for another life and in eluding the implacable grandeur of this life. - Albert Camus

    by Anne Elk on Thu Dec 06, 2012 at 09:14:29 AM PST

    •  Link to the article in the Atlantic: (5+ / 0-)

      http://www.theatlantic.com/...

      Realistically, outsourcing makes sense when you're trying to gain a foothold into that market for your products. If you have no intent to sell into Asia, there are many hidden costs and obstacles that make moving a line there more expensive than just looking at the labor costs would indicate.

      I loved the story of the Geospring heater. As an engineer, it has always been obvious to me that you have to design for ease of manufacture, and the only way to do that well is to have feedback from the people building it. When you throw specs over a wall (or across an ocean), the people who get it will do the best they can but you won't even know what huge problems have been inadvertently designed in. The original design of the Geospring was creating serious quality headaches... not because the Chinese labor weren't quality brazers but because the tangle of tubes was so messy that it was almost impossible to do it well and reliably for thousands of units.

      Fry, don't be a hero! It's not covered by our health plan!

      by elfling on Thu Dec 06, 2012 at 10:18:40 AM PST

      [ Parent ]

  •  Too much going on to adequately discuss here... (5+ / 0-)

    ...but I'll take this as a good first step. Nike, are you watching? I'd like to see more companies make some moves like this.

    Only the weak & defeated are called to account for their crimes.

    by rreabold on Thu Dec 06, 2012 at 09:58:25 AM PST

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