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The National Rifle Association’s Executive Vice President Wayne LaPierre appeared on Meet The Press with David Gregory. LaPierre maintained the same belligerent behavior that he showed when he gave the speech disguised as a press conference on Friday.

It was evident that Mr. LaPierre came on the show to deliver a message and not to answer questions. David Gregory and Wayne LaPierre talked passed each other for most of the interview.

The following exchange was classic:

GREGORY:This is a matter of logic, Mr. LaPierre, because anybody watching this is going to say ‘hey wait a minute. I just heard Mr. LaPierre say that the standard is we should try anything that might reduce the violence. And you’re telling me that it’s not a matter of common sense that if you don’t have an ability to shoot off 30 rounds without reloading, that just possibly you could reduce the loss of life? Would Adam Lanza have been able to shoot as many kids if he didn’t have as much ammunition?’

LAPIERRE: I don’t buy your argument for a minute.

It is evident that the NRA is on a mission. They know very well that they are under scrutiny. After-all, even the New York post came out against them with phrases like “GUN NUT” and “NRA in bizarre rant over Newtown”.

To believe that Wayne LaPierre, his organizations, and consultants did not understand how this speech would be characterized shows a level of unidirectional thinking that have allowed well-crafted messages to become a part of a new narrative. The NRA is at its most hated moment with the killing of some of America’s most precious, young innocent children.

The fact Mr. LaPierre continued his trek on NBC with the same tonality after the press he got from the mainstream media proves that this is a well-orchestrated effort. The NRA knows that anything it says now will be listened to by the largest audience it has ever had. While everyone is now scared of the possibility of this random act occurring in any community, he introduces a solution favorable to his lobbying activities that will be given plausibility when the anxiety over this traumatic event subsides.

Mr. LaPierre will continue to repeat the same idiocies. He will do so because ultimately he knows the mainstream press will eventually tire or give his repetitive statements plausibility. That is how the Right has function successfully for years and it has paid dividends. After-all, they allowed voodoo economics to be relabeled with a more palatable name, supply side economics. This flawed economic policy has decimated the middle class. LaPierre will likely be just as successful in reframing what really ills the country. He will make the solution to our gun problems more guns. If past is prologue, he will succeed.


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Comment Preferences

  •  the NRA has a good strategy (10+ / 0-)

    Rather than talk about gun control, they want to talk about adding gun toting people to every school.

    They succeeded. Talk has shifted.  Now we are talking about whether or not to add more guns to schools- and not talking about restricting access or removing mega-clips.

    But the NRA doesn't go far enough.  What good are gun toting kindergarten teachers without a clear field of fire?  We need to remove all vegetation and hardscape from around the schools to create an effective kill zone.  ( Oh, we'll also need a second team of gun toting guards to guard the guards, in case they get any funny ideas.)

    note to self:  time to revise the school dress codes- wearing a hoody will get you killed by your pre-school teacher.

    As my father used to say,"We have the best government money can buy."

    by BPARTR on Sun Dec 23, 2012 at 12:46:12 PM PST

    •  I don't think so (14+ / 0-)
      The NRA has a good strategy. Rather than talk about gun control, they want to talk about adding gun toting people to every school.

      They succeeded. Talk has shifted.

      The conversation by and large is still how and when gun control will be implemented, not if it will be implemented.

      And the vast majority of people are still so shaken by the images in their mental gallery about the last moments of those first graders, that nobody but a few on the fringe are seriously talking about arming schools.

      The NRA has overplayed their hand.

      The New York Post, an editorially very conservative paper that belongs to Rupert Murdoch’s News Corporation (albeit a paper in a very liberal city), ran the front page shown above today, with the headline “GUN NUT! NRA loon in bizarre rant over Newtown.” New York’s other tabloid daily, the Daily News, offered “CRAZIEST MAN ON EARTH: Just 90 MINUTES after moment of silence for Newtown victims, vile NRA nut blames everyone and everything EXCEPT the GUNS.”
      http://www.forbes.com/...

      The choice of our lifetime: Mitt Romney, It Takes A Pillage or President Barack Obama, Forward Together.

      by FiredUpInCA on Sun Dec 23, 2012 at 01:15:10 PM PST

      [ Parent ]

      •  Murdoch knows that the crazy he (4+ / 0-)
        Recommended by:
        caul, adrianrf, wintergreen8694, duufus

        supported for years is now costing him dearly at the voting booth.  This is nothing more than attempt to move the party back to the middle on these issues, so that he can accomplish his goal of protecting the wealth of the few at the expense of the many.  Murdoch is predictable.

        Expose the lies. Fight for the truth. Push progressive politics. Save our planet. Health care is a right, not a privilege.

        by lighttheway on Sun Dec 23, 2012 at 01:37:13 PM PST

        [ Parent ]

        •  Perhaps Rupert is predictable - as is the impact (3+ / 0-)
          Recommended by:
          FiredUpInCA, lighttheway, Hey338Too

          of him puling tacit or explicit support of the NRA.

          Portraying the NRA's primary mouthpiece as "NUTS" in block capitals should send shivers through their leadership ranks. I suspect it already has.

          The same folk who dutifully lap up every conspiracy tinged story spewed forth in his broadsheets and on Fox also will accept this verdict on the NRA as being out of touch.

          I agree with FiredUpInCA, the conversation hasn't shifted to debating the value of LaPierre's prescription for a paranoid society. It remains about which ways to control guns - with a side dish of NRA nuts thrown in.

  •  the NRA is kind of like the cigarette companies (29+ / 0-)

    those ciggy companies had all the data and knew that cigarette smoking was responsible for thousands upon thousands of cancer deaths, but they would always pooh-pooh it in public. That was because their main concern was making more money.

    Same here. The whole reason the NRA exists is to make money so they'll continue to push their nonsense, they'll continue to deny.

    I think they're nasty money-grubbers, rather than loons but if the public rejects them as out-of-touch crazies that's ok with me. Whatever works.

  •  interesting to see gregory get so heated (10+ / 0-)

    and even more interesting to see him making some cogent arguments for a change.

    hope springs eternal and DAMN is she getting tired!

    by alguien on Sun Dec 23, 2012 at 12:57:16 PM PST

  •  They failed with cooked polls (14+ / 0-)

    badly this time. They failed in their crusade against marriage equality. And I guess, they'll fail this time.

    Their "staying on message" drill worked remarkably well, but it has worn thin now and I guess we're starting to see the cracks in the dam. When people get sick and tired of something, it's irrelevant for how long the strategy had worked - when something snaps, change comes quickly.

    There was a time when Glen Beck and Rush Limbaugh seemed insurmountable. Look what happened. They overplayed their hands.

    Now the NRA and LaPierre may seem insurmountable. And I think, LaPierre has overplayed his hand, too. Now let's see...

    Reality is that which, when you stop believing in it, doesn't go away. -- Philip K. Dick

    by RandomGuyFromGermany on Sun Dec 23, 2012 at 12:59:35 PM PST

  •  Juanita Jean's take on this (19+ / 0-)

    http://juanitajean.com/...

    Anyway, Ole Wayne has loco camped out in his eyeballs.

    Y’all, this man is not sane enough to have a gun.  Hell, I wouldn’t give  him pointed scissors.  Or maybe even scissors at all because then he could cut his way out of the straitjacket we need to order for him.

    snip...
    Ole Wayne was real insistent that we needed to get guns out of the hands of drug dealers.  Okay, let me count here.  How many drug dealers have gone in and shot up schools?  Ummm … exactly none.

    The NRA has 3 million members.  There are 36 million members of the AARP.  I say we take ‘um.  We have canes, scooters, colostomy bags, medical marijuana, and the entire Rolling Stones.   I say we can take them and get in line for the Denny’s early bird special by 5:00.

    Meet up over at the Arthritis Clinic at noon tomorrow.  Hell, we stopped a war in Vietnam.  We can do this.

    I love that woman.

    Ron Reagan: "Sarah Palin's constituency are people who wear red rubber noses and bells on their shoes."

    by AnnetteK on Sun Dec 23, 2012 at 01:07:21 PM PST

  •  This illustrates ... (16+ / 0-)

    ... why a reputable news and interview program shouldn't invite the NRA on in the first place. Do not give them a forum to deepen the divide and obfuscate the real issues.

    Non-govenmental groups should monitor them as they would any terrorist organization, but no one should give them a big microphone.

    It doesn't help.

    It hurts.

    •  Agree with you about (10+ / 0-)

      not giving them a reputable mic.

      I will say though that I don't think it is going to wash this time. He may get the low info 20%ers or whatever they're called, but he did say one correct thing.....

      Everyone does either have a 5 - 6 yr old, or has one in their family or knows one. People are sick to their stocmach with what happened and are not going to be swayed by his hogshit.

      Ron Reagan: "Sarah Palin's constituency are people who wear red rubber noses and bells on their shoes."

      by AnnetteK on Sun Dec 23, 2012 at 01:16:34 PM PST

      [ Parent ]

      •  We need to remember (3+ / 0-)
        Recommended by:
        AnnetteK, wintergreen8694, megisi

        Nobody is invincible.

        Glenn Beck overreached and he's gone from FOX. He appeals to the same prepper, paranoid demographic that the head of the NRA does. He's a single mortal man who represents a hard-hearted, hard-headed fringe of the NRA. Newtown is a game changer.

        Even before Newtown they NRA has not always been as invincible as advertised.

        In the months leading up to Election Day, the NRA spent tens of millions of dollars on independent expenditures supporting a cast of largely Republican NRA endorsees while also spending to oppose the candidates in favor of gun violence prevention.

        Candidates backed by the NRA fared poorly on Election Day. The NRA Political Victory Fund and the NRA Institute for Legislative Action spent over $12 million trying to defeat the president. Obama was comfortably re-elected. More than 95 percent of the more than $18 million the NRA spent on federal elections went to races where the NRA-backed candidate lost on Election Day. The PVF in particular was one of the most ineffective outside spenders during the 2012 elections.

        The NRA also failed to garner Congressional victories. In six of seven Senate races where the NRA spent over $100,000 on the general election, the candidate supported by the NRA lost. Of 26 House incumbents who lost their seats, 18 were endorsed by the NRA. Four of the eight defeated incumbents not endorsed by the NRA were Democrats who lost to other Democrats in California's top-two primary system.

        http://mediamatters.org/...

        Even ALEC parted ways with the NRA.

        On March 21, Media Matters revealed that the NRA -- whose lobbyist was instrumental in enacting Florida's 2005 "Kill At Will" law -- had used its position as co-chair of ALEC's Public Safety and Elections Task Force to push "Kill At Will" as model legislation nationwide. A media firestorm ensued, with progressive organizations led by Center for Media and Democracy, Color of Change, ProgressNow, Common Cause, and People for the American Way using the ALEC-NRA link to encourage businesses to cut ties with the model legislation organization.

        While ALEC's top corporate sponsors initially stayed silent as a growing number pundits, politicians and advocacy organizations weighed in on ALEC's role in advancing "Kill At Will," the movement reached a tipping point with the departure of Coca-Cola on April 4. Other large corporations followed suit in cutting ties with ALEC including Mars, Inc., Kraft, Wendy's, and McDonald's.

        http://mediamatters.org/...

        The current incarnation of the NRA is repelling big money and sensible gun owners. That's not a sustainable business model.

        The choice of our lifetime: Mitt Romney, It Takes A Pillage or President Barack Obama, Forward Together.

        by FiredUpInCA on Sun Dec 23, 2012 at 02:16:42 PM PST

        [ Parent ]

    •  LaPierre wasn't called on MOST of his bullshit. (5+ / 0-)

      Let's start at the very beginning of the interview where he defends his statement that the only way to stop a bad guy with a gun is a good guy with a gun.

      He then quickly moves to blow up the proportion of people that believe this by saying:

      David, I said what I honestly thought and what millions--and hundreds of millions--of people all over this country believe will actually make a difference. ... [source at approx. 1:00 here]
      Now, first of all, he has NO basis for that quote. None. Remember, the NRA has about 4 million members, and the country about 331 million. Gregory didn't even stop to correct this obvious flaw.

      Secondly, as was pointed out to me last night, apparently it used to be the practice of many gunnies to register their entire families because they could get better discounts on things. The person bringing this to my attention indicated they did not know whether this was/was not true today and I, myself, don't know.

      If it IS true, then membership, conveniently, is actually ballooned.

      Mr. LaPierre attempts to make his tiny organization look huge and thereby validated. It's neither. But until and unless opposing gun owners themselves call out the NRA on this, they, too, are defacto defended by LaPierre and are continually lumped in with him.

      I'm one of the hundreds of millions of Americans he speaks about and I am completely opposed to LaPierre and almost everything the NRA stands for. If you are too, write your elected officials and let them know.

       

      202-224-3121 to Congress in D.C. USE it! You can tell how big a person is by what it takes to discourage them. "We're not perfect, but they're nuts."--Barney Frank 01/02/2012

      by cany on Sun Dec 23, 2012 at 02:23:07 PM PST

      [ Parent ]

    •  Inviting the NRA is like inviting Skin Heads to (2+ / 0-)
      Recommended by:
      Kansas Born, megisi

      MSM.  The don't deserve getting legimitate discussion of their agenda.

      We need to start a campaign to Vote out of office any politician who tries to sell the NRA agenda.  Censure them!

  •  It didn't work at Columbine . . . (13+ / 0-)

    why would it work anywhere?

    It's just a scam to get armed "volunteer" militiamen accepted as "normal" everywhere.  The uniform brown shirts come next . . .

    Fake Left, Drive Right . . . not my idea of a Democrat . . .

    by Deward Hastings on Sun Dec 23, 2012 at 01:12:11 PM PST

    •  This is precisely the danger. (1+ / 0-)
      Recommended by:
      Deward Hastings

      Our situation right now is that there are 300 million guns and a billion bullets looking for a gang of nihilistic degenerates and a silver-tounged demagogue to lead them.

      In some ways, we are in a more dangerous situation than Weimar Germany.  Many more armaments, for sure.  Better economy, for now.

      Anyone who thinks overthrowing the government -- especially one led by a black president -- is not on the minds of many NRA leaders is fooling themselves.

      "And now we know that government by organized money is just as dangerous as government by organized mob." -- FDR

      by Mogolori on Sun Dec 23, 2012 at 02:02:32 PM PST

      [ Parent ]

  •  Gregory Didn't Challenge Him On Israel..... (12+ / 0-)

    He let him get away w/ an argument that gun violence in Israel has stopped since armed guards are at schools.  You must be 21 years old to get a gun permit in Israel.  You must pass a background check plus a psychological examination.

    You are issued 50 bullets for a lifetime.  Gregory either didn't know that or let it pass.

    LaPierre was allowed to go on & on shifting the blame to criminals who should be prosecuted & never allowed to have a weapon.  Both Jared Loughner & Adam Lanza had no criminal background.  Neither did the two killers at Columbine or the killer at Virginia Tech.

    They all had some antisocial behaviors, but NO criminal record.

    Gregory was great at interrupting Chuck Schumer later in the program.....but allowed La Pierre to speak without interruption for 20 minutes.  

    •  Yes, there are only 'criminals' and 'good guys' (5+ / 0-)
      Recommended by:
      caul, adrianrf, Cliss, a2nite, wintergreen8694

      As you said, many of these shooters were 'good guys' until the moment they decided to become murderers.

      You don't get designated good or bad at birth.

      I confess that sometimes I have been so angry that if I had a gun I could consider shooting someone in the kneecap.  That's the honest sad hard truth.  It's why I'll never have a gun.

      Also sometimes I think 'If I had a fake gun and waved it at this asshole, he'd change his ways.'

      Or -- he might have a REAL one, and goodbye to me.

  •  Guys like LaPierre eat guys like Gregory ... (5+ / 0-)
    Recommended by:
    caul, adrianrf, Cliss, Hillbilly Dem, a2nite

    For a light snack, and spit out the pits.  

    LaP knows who writes his massive paychecks: Smith & Wesson et al.  He also knows that for all the outrage, this is still America, and if he keeps the 30 percent whackjob hordes in his corner, he still sells millions of guns and bullets for his masters.

    Media scorn?

    Pffft.  Like he gives a shit.  

    The only hope is that we get some sort of decent bill while the iron is hot, but with 300 million guns in circulation, it will be a moral 'victory', if that.

  •  No, this will not follow the path of (3+ / 0-)
    Recommended by:
    caul, adrianrf, a2nite

    voodoo economics, to relabeled supply side economics.  This atrocity will happen again.  And if recent history is a mark for the near future, we won't wait long for this to repeat itself.  They will lose this argument.  And if they are as intransigeant as I think they will be, nothing will get done in the near future, and this will be an election issue moving for ward.

    Expose the lies. Fight for the truth. Push progressive politics. Save our planet. Health care is a right, not a privilege.

    by lighttheway on Sun Dec 23, 2012 at 01:33:55 PM PST

  •  Too bad it wasn't Piers Morgan. (5+ / 0-)

    Not a big fan of Piers, let lone CNN, but he sure did demolish that Pratt guy the other night.

  •  That did not play well for Mr. LaPierre and (4+ / 0-)

    the NRA.  This could very well end up hurting them much more than it might help them.  Lets hope so, and lets work to make the happen!

    Expose the lies. Fight for the truth. Push progressive politics. Save our planet. Health care is a right, not a privilege.

    by lighttheway on Sun Dec 23, 2012 at 01:43:45 PM PST

  •  Our local news reported on his presser as (1+ / 0-)
    Recommended by:
    Cliss

    'NRA president called for more security in schools, including armed guards'.

  •  Please take the time to write your federally (2+ / 0-)
    Recommended by:
    cjo30080, gramofsam1

    elected officials. Please.

    Also, if you'd like to CC or write separately to this whack, LaPierre, you can do it by e-mailing:

    WayneLaPierre@ nra.org (remove one space)

    Also, if you want to see the entire MTPress with LaPierre, here it is on YouTube.

    Your officials need to hear your thoughts.

    202-224-3121 to Congress in D.C. USE it! You can tell how big a person is by what it takes to discourage them. "We're not perfect, but they're nuts."--Barney Frank 01/02/2012

    by cany on Sun Dec 23, 2012 at 02:07:19 PM PST

  •  Gregory did a very decent job (for a change), (1+ / 0-)
    Recommended by:
    mechboots

    but talking to a programmed robot gets you nowhere.

    LaPierre knew his agenda and simply ignore all relevant questions....

    LaPierre may, however, hardened the opposition a little more, with his defiant attitude.

  •  LaPierre has no self awareness (0+ / 0-)

    And his lack of cognitive dissonance is absolutely amazing.

    One minute, he's blasting the idea of closing the gun show loophole as federal tyranny. Literally a minute or two later, he's ranting and raving about not prosecuting a hypothetical felon who wants to get a gun from a gun shop.

    "He who fights monsters should see to it that he himself does not become a monster. And if you gaze for long into an abyss, the abyss gazes also into you."

    by Hayate Yagami on Sun Dec 23, 2012 at 02:23:27 PM PST

  •  Hey Hey! N R A! How many kids did you kill today? (2+ / 0-)
    Recommended by:
    drmah, wintergreen8694

    "Politics is the entertainment branch of industry"--Frank Zappa

    by Paddy999 on Sun Dec 23, 2012 at 02:29:05 PM PST

  •  LaPierre will win - GOP nomination must get his ok (2+ / 0-)
    Recommended by:
    a2nite, Kansas Born

    LaPierre will win and he knows it.  There is no good evidence yet that anything has changed this time - any more than after Columbine or Aurora, etc.

    No one can be nominated for President in the Republican Party presidential primary or caucuses (or in many Congressional and Senate races) without the NRA's approval.  If Mr. LaPierre gives the thumbs down to a candidate in the GOP primary for President, the candidate will lose.

    The leaders of the Republican Party understand this as does Mr. LaPierre.  He knows that time is on his side and all he has to do is wait this out - which will be easier with the holidays, etc.

  •  What word was excised from LaPierre's comment? (1+ / 0-)
    Recommended by:
    drmah

    It occurred at 20:10 into his interview (the full aired interview as posted on the Meet The Press site). It occurs after the sentence with"gun is a tool"

    "Every [snip] police officer..."

    If it were true, they couldn't say it on Fox News. -6.62 -5.90

    by PBCliberal on Sun Dec 23, 2012 at 03:53:04 PM PST

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