That means running ads on the airwaves and online, as well as working social networks and local media in advance of the general election. [...]The campaign will target Colorado's Mike Coffman, New York's Michael Grimm, Minnesota's Michele Bachmann and John Kline, Illinois' Rodney Davis, Pennsylvania's Mike Fitzpatrick, Nevada's Joe Heck, Ohio's David Joyce, Florida's Steve Southerland, and California's Gary Miller. Bachmann, of course, needs no introduction. Coffman is a birther who took less than 48 percent in a district that went for Barack Obama. Grimm has had some seriously questionable finances and his district rather unexpectedly went for Obama. Gary Miller is in a Democratic-leaning, heavily Latino district but managed to have no Democratic opposition in the general thanks to California's top-two primary system.
Democratic super PACs played an influential role in 2012, but only later in the cycle as their fundraising accelerated and their political operations ramped up to full speed. This is the first campaign in which super PACs on the Democratic side will have the opportunity to play at this scale so early in the election cycle.
There is as yet no more specific word on what House Majority PAC will be doing in these districts and when—no example of an ad and information on the size of the buy, for instance—but the group says this is just an initial list that will be expanded through the cycle.