GOPUSA is fighting back.
Here is the mind bending spin that Marco's water lunge might actually have been a good thing.
The introductory paragraph begins.....
A parched Marco Rubio's awkward reach for a drink of Poland Spring water during his Republican rebuttal to the president's State of the Union address Tuesday night became an instant online sensation. Predictably, the video clips, jokes and Twitter hashtags that have become so familiar in such situations took the social Internet by storm.After the orange bubbling fountain, the GOP finds a positive for Rubio's famous thirst.
In a frame reminiscent of the glass half full or half empty, here's how Rubio's gulp was a good thing.
Using sentiment analysis, a process by which data experts attempt to mine the Internet to determine how users feel about someone or something, we can infer that the sip is proving to be both a positive and a negative for Rubio -- positive in that far more people are talking about him than were before, negative in that much of that conversation is finding fault...... And the fault (if you didn't buy the "attention can be positive" spin) lies not in Marco...... but in those that talk about him.
He got more air time because of it. It heightens people's awareness of him and led people to talk about him," Rosner said. "A greater percentage of people were making fun of him, and that caused his sentiment to go down. But, because he can engage in the conversation, here's an opportunity for him to engage in the chatter and change the sentiment. To some extent, this is people being petty. They're not saying anything super-insightful about his policies, or his acumen or his intelligence, they're just making fun of something that he did.Imagine that you work for GOPUSA and you've got the assignment to clean up after Marco Rubio's big gulp. It would be impossible to not write copy for Comedy Central.