Skip to main content

Harris Interactive’s annual “Reputation Quotient” survey for 2013 finds that the five biggest "too big to fail" (TBTF) U.S. banks have some of the lowest reputations in the country according to their survey of the general public.  All five of them are ranked in the lowest eight slots among the sixty most visible companies measured.

The maximum "reputation quotient" is 100.  Any quotient lower than 64 is considered to be "poor" and anything below 50 is considered "critical".  All of the big five TBTF banks scored lower than 64 and Goldman Sachs is below 50, so its reputation is in "critical" condition.

Bank of America and JP Morgan have seen some improvement in their score this year, but their reputation still falls into the "poor" range.  

Harris Interactive also ranks industry reputations.  The banking and financial services industries rank above only two other industries:  government and tobacco.  Banking and financial services have improved over last year, however, by seven and eight percentage points, respectively.  Technology, travel and retail are the top three.

This poll has been published for fourteen consecutive years.  This year, more than fourteen thousand interviews were conducted for data collection.

Bank Size (1 is the largest)

1    JPMORGAN CHASE & CO.
2    BANK OF AMERICA CORPORATION
3    CITIGROUP INC.
4    WELLS FARGO & COMPANY
5    GOLDMAN SACHS GROUP, INC., THE
Harris Reputation Index
 
Rank Name Score . .
59 Goldman Sachs 49.39 Critical 2nd worst
56 Bank of America 55.85 Poor 5th worst
55 Citigroup 55.90 Poor 6th worst
53 JPMorgan Chase & Co. 58.20 Poor 8th worst
52 Wells Fargo & Company 60.47 Poor 9th worst
Rank: 1 is most reputable, 60 is least reputable
Score: 80 & above: Excellent | 75-79: Very Good | 70-74: Good | 65-69: Fair | 55-64: Poor | 50-54: Very Poor | Below 50:  Critical
Sources:
FFIEC - Top 50 holding companies (HCs) as of 12/31/201
relbanks.com - The Largest US Banks
The Harris Poll 2013 RQ® Summary Report - A Survey of the U.S. General Public Using the Reputation Quotient® (This file is a PDF)
EMAIL TO A FRIEND X
Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags

?

More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site