I have sometimes suggested in comments on David Waldman's weekly GUNFail posts (current one) that we could reduce these accidents and the attendant injuries and fatalities by just making and airing some quality PSAs reminding people about basic gun-safety rules like "all guns are always loaded all the time", rules that, RKBA advocates would have you believe, automatically download themselves into the central nervous system from the gun handle when you pick it up.
Well, someone else, the people at States United to Prevent Gun Violence, thought so too. They teamed up with the people at Grey Advertising and animator Yves Geleyn (creator of "The Bear and the Hare" for John Lewis last Christmas) to create this chillingly effective spot, "The Monster is Real"
It is not only all the more effective for being animated. It is all the more effective for subverting the ever-popular Chekhov's Gun trope by not letting us see the gun at all till the end, much less believe it's there. If you didn't know this was a PSA for gun safety, you wouldn't guess it was until almost too late.
I'm sure that whenever this gets shown before a movie somewhere (that would be the best place, as it's a bit long to fit into a TV ad hole) there will be critics. There will be people who say this scenario is unrealistic. All I can say is read GUNFail ... this kind of thing has happened, and continues to do so, frequently enough.