One way to hide the truth is to camouflage it with a bunch of untruths. There is a great scene in that old "Roswell" movie where one of the Joint Chiefs of Staffs suggests giving the true information about the aliens to the crackpot radio hosts and disreputable reporters of the day, while giving their fake story to reputable news organizations. A real false flag conspiracy can be disguised by calling everything a conspiracy.
Alex Jones claims that the Las Vegas murders by two Cliven Bundy supporters was a false flag staged by Harry Reid. If Alex Jones ever did say something true, what better way could there be to cover that up than to completely destroy his credibility by having him say a bunch of stupid things?