Skip to main content

Michigan Republican Senate candidate Terri Lynn Land
Terri Lynn Land, woman. Yet unpopular with women.
Michigan Republican Senate candidate Terri Lynn Land's "I'm a woman so I can't possibly be part of a war on women (just don't ask me about policy)" campaign platform does not appear to be working with voters. While Democrat Gary Peters' lead over Land holds steady at five points, 41 percent to 36 percent, in the latest Public Policy Polling poll, Land's favorables have dropped substantially. In April, 28 percent of voters viewed her favorably while 31 percent viewed her unfavorably. Now, it's 32 percent favorable, 42 percent unfavorable.

Perhaps even more striking than Land's overall drop with voters is how her favorability has fallen with women. Land has aggressively pitched herself as a woman who is therefore better on women's issues than Peters, running a campaign ad devoted mostly to Land ostentatiously drinking from a mug while viewers "think about" the idea that she could possibly be part of a war on women. Republican messaging guru Frank Luntz dubbed it "the worst ad of the political process," and Land's polling results tend to back that up. In April, 25 percent of women viewed her favorably and 27 percent viewed her unfavorably—a deficit, but of only two points, which isn't so bad for a Republican. Now, 31 percent of women view Land favorably and 42 percent view her unfavorably. That's a big deficit to rack up in the months during which you're running your "I'm a women who gets women's issues" ad.

As it turns out, women can see through a candidate from the anti-women party running on an "I'm a woman. Good enough, right?" platform. Gee, who would've thought it? Insulting people's intelligence while taking the endorsement of an extremist anti-abortion group and opposing the Paycheck Fairness Act isn't the best campaign strategy. This is still a tight race, but Land appears to be doing her best to change that—in Gary Peters' favor.

Originally posted to Laura Clawson on Tue Jul 01, 2014 at 09:07 AM PDT.

Also republished by Daily Kos.

EMAIL TO A FRIEND X
Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags

?

More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site