Skip to main content

Kentucky Secretary of State Alison Lundergan Grimes is up with her first ad attacking Senate Minority Leader Mitch McConnell in her campaign to unseat the five-term incumbent, and it's a pretty good one:

Visually, the ad is simple: It features Grimes and a Don Disney, a retired coal miner from Kentucky, both wearing blue jeans and sitting in chairs in front of a fire truck with upbeat folksy background music. Grimes begins by introducing herself and Disney before tossing it over to Disney to ask a question of McConnell. Disney's question:
Senator, I'm a retired coal miner. I want to know how you could have voted to raise my Medicare costs by $6,000? How are my wife and I supposed to afford that?
Grimes and Disney pause, as if to give McConnell a chance to answer. Grimes then breaks the silence by saying to Disney: "I don't think he's going to answer that." She ends the ad by saying she approved the ad because "I'll work to strengthen Medicare, not bankrupt seniors like Don."

Grimes and Disney are referring to McConnell's support for House Budget Committee Chairman Paul Ryan's plan to end Medicare as we know it, but instead of getting lost in the weeds—or going "wonky" as Ryan might say—the ad focuses on the human impact of what McConnell and Ryan want to do with Medicare. The ad accomplishes more than simply attacking McConnell, however—it also defines Grimes, presenting her as a champion for Kentucky. It's the kind of ad McConnell will never in a million years be able to pull off: He simply doesn't have what it takes to carry an ad for 30 seconds.

According to the Louisville Courier-Journal, the ad will run statewide for the next week:

The buy on broadcast in the Louisville market cost the campaign more than $52,000, according to records on file with the Federal Communications Commission. Time-Warner Cable's website shows that Grimes also purchased more than $13,000 worth of ads on cable television in Lexington.

The ad will begin airing at 6:30 a.m.

McConnell's campaign hasn't developed much of a response—the paper reports they are simply dismissing the ad as an act of panic by Grimes. That's a ridiculous response. If anyone's panicking here, it's McConnell, not Grimes.

Originally posted to Daily Kos Elections on Tue Jul 08, 2014 at 10:06 AM PDT.

Also republished by My Old Kentucky Kos and Daily Kos.

EMAIL TO A FRIEND X
Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags

?

More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site