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Air France Kills Primates sign over Santa Monica Freeway.
I saw this the other day over the Santa Monica Freeway. While I appreciated the effort: the folksy yet urgent quality of the handwriting and implied bloodiness of the bright red paint, even in the morning when the light was right you still had to strain to read it from the road, and that made it dangerous. After noon, with the sun behind it, it was entirely unreadable.

On the plus side, it meant that one of my favorite sealed overpasses was accessible again, allowing me to put up this:

Save the Arctic sign over Santa Monica Freeway.
And then replace it with this a few days later:
Save the Planet sign over Santa Monica Freeway.
Despite my efforts to bring it into the mainstream, freeway signposting still remains the province of the political fringe - but that doesn't mean it has to look that way. If you're going to do something, do it right: Large signs, readable lettering, black-on-white. That particular overpass has over 150,000 cars pass under it every day - each direction - and an audience of that size deserves respect.

While my modus operandi has always been mass production and serial posting of signs - trying to put as many words in front of as many eyeballs as possible - most people seem to prefer the old school method of simply holding signs on overpasses. Nothing wrong with that, (until the police come and say otherwise,) but if you google "Overpass Protest Signs" you'll see most overpass protests consist of groups of people milling about with a couple of large signs flanked by several smaller signs, giving the overall impression of a spirited, but ultimately disorganized political message. Far better, I say, both politically and aesthetically, to decide on a single message and then hold it across the overpass in letters five feet tall.

With that in mind, I bought a roll of butcher paper five feet tall and 1100 feet long, reinforced my garage door and made an easel out of campaign signs:

Butcher paper and backboard.
1100 foot roll of butcher paper.
So here's the deal: if you'd like to do some large scale overpass protesting, send me a kosmail and let's work it out. I'll want to know the message, font and layout you're looking for, then I'll just paint it, roll it up and mail it to you. No charge. (If you'd like to make a donation, make it to Daily Kos.)

Once you've got the paper banner, duct-tape some bicycle boxes together for backing and you'll have something you and your friends will be proud to stand by. Want to do both sides? No problem, I'll send you two. My "easel" measures 5' by 14', so your sign, or panel, should fit proportionally into a one-by-three-ish rectangle, like so:

Reflect on an Arctic that doesn't reflect sign via overhead projector.
You can have my gun when you pry it from the fingers of my cold, dead child sign via overhead projector.
Without Ice the Arctic Ocean will start absorbing all the sunlight it used to reflect.
Wake up and Smell the Permafrost sign using overhead projector.
Now, signs like these would cost over two hundred dollars from Kinko's or another retail signmaker, and that's on planet-choking vinyl. These are Free to Kossacks because I've got a big roll of paper, an overhead projector and a whole bunch of spare time.

Here are some of the other signs I posted over the July 4th holiday:

Save the Arctic sign over Pasadena Freeway.
Save the Arctic sign over Santa Monica Freeway.
Save the Earth sign over Harbor freeway.
Save the Arctic sign over San Diego freeway by LAX.
Save the Arctic sign by I-5.
Save the Planet sign over Pasadena Freeway.
Save the Arctic sign over I-5.
Save the Arctic sign next to I-5.

Originally posted to freewayblogger on Thu Jul 24, 2014 at 07:09 AM PDT.

Also republished by Kitchen Table Kibitzing.

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