Sofrita vegan tacos too!
Chipotle does it right. Again. The fast casual icon who bucked tradition by sustainable sourcing of its products is doing it again by sticking to its principles of antibiotic, hormone free meat, when possible. And its not budging on its commitment to humanely raised livestock.
Grist
About a third of Chipotle restaurants are without pork because the company stopped taking pigs from one of its suppliers. A routine audit found that farmers were not complying with the company’s animal welfare standards, Chipotle communications director Chris Arnold explained in an email.
“This is fundamentally an animal welfare decision, and is rooted in our unwillingness to compromise our standards where animal welfare is concerned,” Arnold wrote.
[...]
Though Arnold didn’t share the details of the company’s protocol, the website says Chipotle buys from farmers whose “pigs are raised outside or in deeply bedded pens, are never given antibiotics and are fed a vegetarian diet.” It’s a lot more expensive to provide the space to keep pigs on a pasture and to buy the straw needed for deeply bedded pens when it gets cold outside. [...]
“These are good people who are trying to do the right thing, and we should certainly consider having them back as a supplier if the issues were addressed to our satisfaction,” Arnold wrote.
But Chipotle doesn't want you to suffer burrito withdrawal so they are making an offer you can't refuse:
Buy One Get One Free! That's right; to introduce you to their new product 'Sofritas' which includes organic, US grown tofu marinated in yummy spices they are offering a free product of your choice when you buy a Sofrita on January 26.
Disclaimer: I am a Chipotle devotee and am hooked on the Sofrita burrito. It is that good!