There are a lot of urgent issues out there today but when we win a small victory we need to acknowledge it because they are too few and far between. Having a large corporate food industry entity acknowledge that they have heard us, have heard that we want to know what's in our food, well that's a definite victory.
Chipotle brand restarants are again on the cutting edge of consumer sentiment with its announcement that it will stop serving foods containing GMO's.
NYT's
In a first for a major restaurant chain, Chipotle Mexican Grill on Monday will begin preparing only food that is free of genetically engineered ingredients.
“This is another step toward the visions we have of changing the way people think about and eat fast food,” said Steve Ells, founder and co-chief executive of Chipotle. “Just because food is served fast doesn’t mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabilizers and artificial colors and flavors.”
They will still offer sodas with corn sweeteners that are genetically altered. That includes all the major brands. Suppose it's too difficult to get Coke and Pepsi to cater to the consumer.
I trust Chipotle. When they stopped serving carnitas because they found that their suppler did not meet their criteria for raising pigs, they had me for life.