The other candidates have morphed into Dean-lite's and are plargerising his lines and stealing his platform. Kerry has set himself up as Dean-a-like with electability tagged on.
Dean's next task must be to differentiate himself once more from the pack. Dean must reveal the real vacilating spineless Kerry to the voters and show that only Dean is the "Real Deal". He must show the voters that Kerry is a pale imitation and can't be trusted to keep his newly found backbone come the general election.
At the next debate he should put Kerry on the spot and ask him some tough questions - "Now John, did the President lie to the American public about the reasons for war?" Will Kerry admit this or pontificate? "John, I'm angry. I'm darn furious that Bush lied to the American people. I'm angry that 500+ young Americans have died because of his lies and because congress was too cowardly to call Bush out and protect our kids in the military. Are you angry John? Are you angry enough or are you just pretending to be angry to get votes?"
He needs to get a meme going that Kerry lacks the balls to take the fight to Bush and the Republicans.
I agree that Dean needs to de-emphasise his campaign and emphasise his credentials as a Governor. But more importantly he has to stand out as the only Democrat strong enough to really slug Bush.
Democratic voters obvious hate Bush with quite some passion. Dean should emphasise Kerry's deals and repeatative capitulation to Bush. Portray Kerry as over in Bush's corner and emphasise that only Dean, standing in the Democratic corner of the Democratic party has the mettle to take on Bush.
Most of all he should call Kerry out as a fake, not the Real Deal. Voters should be fully aware of who they are choosing if they want to pull the lever for Kerry.