Dobbs, Michael. "Persuasion, Why Success Requires more than Victory," Washington Post, Outlook, Mary 30, 2003.
Explains how the Islamic press begins with prototype dramatic schemas and then fits the facts and events to them, often omitting or bending facts that don't fit. This is how `news' is offered and interpreted in Islamic societies.
To Western readers, the results seems like outright bias and falsehood, but some of this reaction is due to unconscious application of incompatible, Western dramatic schema.
And Karl Rove has been accentuating Bushspeak to the max to play on the fears of intellectually lazy and simpleton Americans.
Also see Lakoff, George; Johnson, Mark (1999). Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought, Basic.