I was sitting in the company "library" a few days ago when a copy of the WSJ caught my eye, some story about something techy or other. As I was leafing through this particular section ("Lifestyles" I believe) of this fine newspaper (except for the letters and editorials - gak!), lo and behold, a full page color ad for - Aetna! Wow, they must have dropped a bit of coin for that. I wonder how much?
You might not believe the answer. Suffice it to say that there's a lot of private insurer's money that has somehow wound up, not as health care, but as ink on dead trees.
Full disclosure: I'm a single-payer advocate, and as such have little interest in the regulation of private health insurers other than to get rid of them altogether. They are the problem, not the solution (regulated or not).
But it is certainly worth investigating exactly how much of our dough they are wasting telling us how brilliant they are, isn't it?
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