I believe we can help them with that. I believe we have an opportunity to use their blog as a kind of Dadaist project to explore the concepts of blogging vs. blogginess. We can help them make it look as "bloggy" as possible without tipping over into actual blogness.
The Daily Shows has given us "newsiness" (if you will) and Colbert has introduced us to "truthiness". The Washington Post has now given us an unparalled opportunity to explore the idea of blogginess. Have some fun.
Dadaism: A western European artistic and literary movement (1916-23) that sought the discovery of authentic reality through the abolition of traditional culture and aesthetic forms.