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This is the first Presidential election after the "Citizens United" decision, which determined that money was speech. Yet, look at the money, and where it came from, during this campaign!


 Democratic Outside Spending:  $128,020,533
 Republican  Outside Spending:  $407,889,381
Republican outside, "Citizen United" type money, outspent the Democrats by a little more than 3 to 1.

 How could the Democrats make up such a sizable disadvantage from Super PACS? The answer is the only answer possible: from PEOPLE.


 Obama, Small Individual Contributions:  $214,314,215
 Romney, Small Individual Contributions: $ 70,851,796

 Obama, Large Individual Contributions:  $423,360,831
 Romney ,Large Individual Contributions: $316,212,124

 Obama, Total Individual Contributions:  $631,650,564
 Romney, Total Individual Contributions: $384,901,892

Obama, large and small, had more contributions from individual citizens. More people decided to send money to the Obama campaign than to the Romney campaign. By a lot. Small donations to Obama outnumbered small donations to Romney by, well, coincidentally, a little more than 3 to 1. Each small donor is a committed voter.

Obama even received more in donations from individuals who made large contributions. Since those are also capped, unlike PAC money, it stands to reason that Obama had more individuals contributing more large contributions as well as small contributions.  They, too, are committed voters.

In the end, committed money from committed donors, who become committed voters, narrowly yet decisively was able to overcome the hundreds of millions which came from a committed few.

 In the end, when you think about it, this sort of campaign, of committed voters, is not new.  In the end, we took the road MOST traveled on. And THAT made all the difference....

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Comment Preferences

  •  And Democrats have street power (1+ / 0-)
    Recommended by:
    David B

    Democrats have a better ground game because we care more deeply and are willing to work harder than the fat cat Republicans. We can't fight money just with money since progressives generally have a lot less money than fat-cat Republicans. But we can organize people power and use that to elect more and better Democrats and then to hold their feet to the fire. Keep fighting.

  •  I was just thinking about this, (0+ / 0-)

    so thanks for putting the numbers together.

    Go figure. Money didn't win, people did. Corporations didn't win, voters did.

    Maybe Rove's backers will agree that spending that much is just not worth it. Maybe they won't fight as hard when we try to overturn Citizens United.

    Maybe?

    "I can't do it by myself. No president can. Remember: Change doesn't happen from the top. It happens because of you." B Obama, 2008

    by nzanne on Wed Nov 07, 2012 at 08:02:01 AM PST

  •  I honestly don't know if we care more deeply... (0+ / 0-)

    ... than the "fat-cat Republicans." I DO know that there are more of us to be able to do what you suggest. ;-)

  •  Not to mention that money spent on political (1+ / 0-)
    Recommended by:
    David B

    campaigning flows through lots of individual accounts to "stimulate" the economy. It's a much preferable alternative to having money socked away in trust funds and hedge funds and speculative investment accounts that simply fatten the gnomes of Wall Street.
    What we need is money movers, not job creators.  If the money's moving from hand to hand, we can all be job creators by spending.

    We organize governments to provide benefits and prevent abuse.

    by hannah on Wed Nov 07, 2012 at 08:09:58 AM PST

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