Oh sure, America needs jobs, health care, gun control and a swift end to the war in Afghanistan.
But did you know that conservatives have practically nowhere to go in this country for conservative news? Were you aware of the crying need for a "conservative Huffington Post"?
Well, fret not. Cox Media Group, publisher of the Atlanta Journal-Constitution and other papers, is here to fill that gap with the coming launch of Rare.
According to a CMG document leaked anonymously to CL, the website will be a "conservative Huffington Post" and named "Rare." As in the way you cook your steak. The tagline: "Red is the center." As in, "being conservative is the middle ground." It should launch sometime before March, the undated document marked "internal & confidential" reads.Yep. Just what America needs -- more red meat for the rabid pack of dogs that passes for the right wing in this country.
What, you say?!?!?! There is already Drudge and RedState and Rush Limbaugh and Hannity and Fox and a cornucopia of god-fearing real American radio talk host hosts for conservatives to choose from?
Au contraire, as those socialist European types say.
The website, the document says, came out of market studies which found that "the most valuable customer segments expresses an unmet need for conservative news and conservative lifestyle content aggregation. Notably, however, the range of desired conservative news, opinion and lifestyle content is more diverse than what is presently offered in-market."So, you see, this is backed up by actual market studies conducted with authentic-like research and presented with PowerPoints and all that fancy internet stuff.
But who should be asked to join Rare? Who should be the Arianna Huffington of the right, dahling?
A working group recommended CMG start discussions with Erick Erickson of Red State, former presidential candidate and pizza king Herman Cain, and former House Speaker Newt Gingrich about "powerful original content that complements aggregated content."Indeed. That should ensure that Rare isn't tainted by Cox's nasty liberal newspapers.
To the degree that the public perception of the Atlanta Journal-Constitution and some other Cox papers across the nation continues to be inaccurate ("liberal" rather than "balanced"), the Working Group recommends Rare be largely associated with existing Cox conservative properties.This would be funny if it wasn't so sick.