It always seems to me one differential in strategy between Democrats and Republicans is commitment to simple sticky marketing. In fact, I kind of picture the Republicans as a company with no other department in the organization, but slogan/bullet point marketing. The Democrats seem like a company with every possible department, but marketing.
The assumption here is the Republican “company” doesn’t produce a widget or have a research department or have customer service trying to deal with a live customer. The entire staff of their company is marketing-based. Their strategy is to go strong with layer on top of layer of consumable simply slogans ideas that stick in the customer’s head. Reagan set the model. The whole basis of the company is building a customer base of faith-based magic pill commandments, but also staying clear of the reality of owning a real live widget or program.
They are not constructed to fix or address real problems that customer service or engineers might concern themselves with (they almost reject the idea of those departments). Life is faith based rooting based, not pesky problem filled reality based When problems arise, because they are only equipped with marketing, they really are rendered helpless on a “fixing it front”. The key for a pure talker, all marketing group is to constantly blame the other company which stupidly got in the muck and attempted to make things, improve things and brainstorm new ideas. Keep it simple. Even if something by any logical standard was caused by the Republican company, you claim the other side was involved and was the lynchpin of the problem. After all they make things, we are just innocently talking over here.
It’s what marketing is at its core…making people physiologically fully buy in to a certain spin and move them away from snippets of logic that might undercut the myth. Plus lay all the blame some fundamental evil-doer character.
Meanwhile over at the Democratic company, it’s an elf’s workhouse of non-marketing activity. Maybe the root of it is just to fill the void of nothingness that is the Republican non-product…kind of a counter balance thing. The Dems have many sub-groups and complexities with their own customized grievances and ideas, which leads to a more diverse thought-line. We are mostly believers is a sliding gray scale that sees upsides and downsides and feels guilt that we have possibly turn the knob too far. You know, the doer’s dilemma guilt thing. When you are actually tackling all known real world problems and diving into the reality-based details…it sure does cause inefficiencies here and there.
The thought crosses my mind to continue to do what we do, namely try to keep things working and improving (progressing?) at the ground level, while also attempting some basic slogan based marketing “truths” about the hollow opposing obstructionist company. It would be nice to steal a page from their simple slogan marketing playbook with the coordinated storyline to define the opposition. It almost makes me wonder if there’s some equilibrium of marketing and non-marketing in the world, where the current R’s suck up all the talking point energy and the D’s are the poor saps so loaded with reality problem detail, maintenance, and management, that they can’t muster a clear enough mind to float addictive sticky slogans that undercut the other side.