Skip to main content

Each week, TIME Magazine designs covers for four world markets: the U.S., Europe, Asia and the South Pacific. While the content in these magazines are nearly identical, the covers are not, with those intended for American audiences often being quite ... different.

This week offers a stark example, as world markets are presented with "Obama's Iran Gamble" while Americans are tempted with "America's Pest Problem."


Yes, what you see is TIME devoting its cover in international markets to a critical moment in world diplomacy – one of the most important diplomatic moments in a decade – while offering Americans a rather banal topic about which the gun lobby is certainly cheering.

As I've noted before, TIME has a history of tempting the world with critical events, ideas or figures, while dangling before Americans the chance to indulge in trite self-absorption or topics of questionable importance.

Here are just a few examples from the past:




As I noted several years ago, viewing contrasting covers such as those found this week, a question must be asked: do these moments of marketing (through a choice in covers) reveal more about Americans, or about the state of American journalism?

Mainstream journalists should fear the answer.


What Do You Buy For the Children
David Harris-Gershon is author of the memoir What Do You Buy the Children of the Terrorist Who Tried to Kill Your Wife?, just out from Oneworld Publications.

Originally posted to David Harris-Gershon (The Troubadour) on Mon Dec 02, 2013 at 04:42 PM PST.

Also republished by Writing by David Harris Gershon.

Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

kos, Meteor Blades, skybluewater, Andrew Lazarus, Thumb, Alumbrados, Mimikatz, Sylv, chuck utzman, DeminNewJ, KeithH, LeislerNYC, BOHICA, Odysseus, murphy, melo, ogre, copymark, dalemac, left of center, mickT, Gooserock, Pandora, Powered Grace, NYmom, mimi, Bob Love, Emerson, dengre, Shockwave, Minnesota Deb, Pescadero Bill, donna in evanston, m maddog, Wintermute, CleverNickName, SanJoseLady, Stein, Troutfishing, eeff, rubyr, LeftHandedMan, freelunch, RFK Lives, gjohnsit, Matilda, MarkInSanFran, expatjourno, kissfan, concernedamerican, bronte17, TracieLynn, nyceve, ehavenot, highacidity, mkfarkus, mrblifil, vmibran, farmerhunt, roses, pedrito, ovals49, fumie, Iberian, splashy, Alna Dem, dksbook, Quege, jdmorg, asterlil, kharma, hangingchad, NYC Sophia, pat bunny, Eyesbright, MA Liberal, exiledfromTN, kj in missouri, HeyMikey, niteskolar, DSC on the Plateau, Catte Nappe, Calidrissp, lcrp, riverlover, BlogDog, Lilith, walkshills, Diana in NoVa, Donna in Rome, Occulus, zerelda, randallt, Vicky, jcrit, vacantlook, solesse413, vivadissent, boran2, Josiah Bartlett, bibble, oortdust, Longwing, sawgrass727, Gowrie Gal, Bluesee, Simian, marina, radarlady, NoMoreLies, LarisaW, subtropolis, Alice Venturi, Flint, run around, Simplify, basquebob, dewtx, ChemBob, viral, Brooke In Seattle, Laurence Lewis, ratzo, fixxit, majcmb1, Pam from Calif, Sun Tzu, lotlizard, Ice Blue, CompaniaHill, blue jersey mom, markdd, jane123, sunbro, Sandino, Tool, spunhard, Savvy813, WisePiper, Shotput8, Aint Supposed to Die a Natural Death, FindingMyVoice, Pluto, peacestpete, Ekaterin, SocioSam, Alan Arizona, Land of Enchantment, bently, xaxnar, Jim P, begone, Mother Mags, martini, elliott, LeftOverAmerica, Dolphin99, esquimaux, Patriot Daily News Clearinghouse, myboo, Kingsmeg, bastrop, Yellow Canary, seefleur, koNko, technomage, AoT, dougymi, The Wizard, kck, blueoasis, SherriG, NBBooks, triv33, jguzman17, HairyTrueMan, twigg, The Hindsight Times, Rosaura, jerseyjo, JVolvo, MarciaJ720, ER Doc, Unitary Moonbat, middleagedhousewife, anninla, onionjim, BlueMississippi, thenekkidtruth, IL clb, Clive all hat no horse Rodeo, BB10, blueoregon, Statusquomustgo, ArkDem14, Bernie68, Elasg, The House, markthshark, janetsal, cpresley, ammasdarling, Tamar, Sapere aude, pgm 01, out of left field, pfiore8, Cronesense, Habitat Vic, Jarrayy, Wanda517, Loudoun County Dem, Mr K, tgypsy, camlbacker, Debs2, devis1, offgrid, aravir, edsbrooklyn, Cofcos, HeartlandLiberal, Matt Z, mommyof3, dclawyer06, deepeco, eOz, artisan, jayden, letsgetreal, bobswern, jnhobbs, Moderation, gchaucer2, Wreck Smurfy, cececville, leonard145b, madgranny, JML9999, Korkenzieher, Don midwest, Assaf, TomP, gizmo59, JDWolverton, MKinTN, Amor Y Risa, revm3up, mconvente, TX Freethinker, scooter in brooklyn, poligirl, OleHippieChick, Foundmyvoice, Aureas2, Involuntary Exile, bythesea, lineatus, VL Baker, Lujane, tofumagoo, royce, boatjones, pickandshovel, Jeff Y, catly, mofembot, petulans, Uncle Bob, pelagicray, sagansong, Anjana, CIndyCasella, fayea, Fiddlegirl, Celtic Merlin, maggiejean, prettygirlxoxoxo, Bule Betawi, multilee, pileta, WhizKid331, cybrestrike, MufsMom, lostinamerica, dharmasyd, LeftOfYou, maryabein, Tara the Antisocial Social Worker, WakeUpNeo, indres, geebeebee, Calfacon, kevinpdx, Shelley99, civil wingnut, moviemeister76, sfarkash, Little Flower, jfromga, astral66, schnecke21, Wendy Slammo, Lefty Ladig, ruscle, Clyde the Cat, Amber6541, chambord, commonmass, parse this, roadbear, LaughingPlanet, The Jester, NJpeach, gramofsam1, Susan Grigsby, sandrasatterfield, Luma, angelajean, mookins, Lost and Found, Simple, JoanMar, pixxer, elginblt, ItsSimpleSimon, Puddytat, DiegoUK, nirbama, Betty Pinson, DrTerwilliker, MsGrin, kenwards, ericlewis0, Loose Fur, cocinero, Oh Mary Oh, Actbriniel, rmabelis, Pakalolo, Onomastic, Barbara Marquardt, kerflooey, Bluefin, NimbusNW, allenjo, Bob Duck, slowbutsure, sostos, implicate order, vahana, hooktool, BlueJessamine, Mistral Wind, HiKa, lexalou, Nicci August, deeproots, NormAl1792, CoExistNow, Haf2Read, marleycat, badscience, thomask, dle2GA, Ojibwa, muddy boots, smoothnmellow, RfrancisR, JWK, Grandma Susie, worldlotus, wintergreen8694, chira2, myrmecia gulosa, bluedust, sound of progress, disconnect the dots, Andrew F Cockburn, smirking, Hayate Yagami, ratcityreprobate, SoCalSal, Alfreda89, jham710, Chitown Kev, Mentatmark, caryltoo, jaebone, Davui, PrometheusUnbound, No one gets out alive, Azazello, Laurel in CA, Mathazar, BlueDragon, YaNevaNo, Sister Inspired Revolver of Freedom, quill, hulibow, Shakespeares Sister, anodnhajo, sow hat, greenbastard, Siri, IndieGuy, ahumbleopinion, The Lone Apple, joanil, AnnieR, 420 forever, congenitalefty, This old man, peachcreek, hotheadCA, belinda ridgewood, MartyM, doroma, wxorknot, james321, Denver11, stvnjon, Glen The Plumber, George3, AZ Sphinx Moth, peptabysmal, Shawn Russell, Panacea Paola, jusjtim35, kideni, jbob, Linda1961, SanFernandoValleyMom, HedwigKos, aresea, SheilaKinBrooklyn, Yo Bubba, Ree Zen, ggfkate, Jollie Ollie Orange, JerryNA, howabout, Smoh, peterfallow, Demeter Rising, marcr22, Portia Elm, duhban, OceanDiver, Catkin, The Marti, Chas 981, eagleray, Elizaveta, Liberty Equality Fraternity and Trees, Capt Crunch, pierre9045, Stephen Wolf, patsijean, kkkkate, SmallTownGirl, ginimck, joegoldstein, RhodeIslandAspie, paulex

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site