For instance, Joni Ernst, a Senate candidate in Iowa, leads her bio with "Mother. Soldier. Conservative for U.S. Senate." The word "mother" is all over her website. But she says she's not running on gender:
“It would be historical, but it’s not part of my pitch,” she said of potentially becoming Iowa’s first female senator. “I don’t believe we should vote for somebody based on gender, we vote for the right person and I’m the right person to go to Washington, D.C.”It would make history, but I'm not running as a woman, and I'm super diplomatic like a woman, but I'm not running as a woman, and I'm compassionate like a woman, but I'm not running as a woman, and did I mention I'm a mother, but I'm definitely not running as a woman.
“Of course I’m always very diplomatic in the way that I attack any issue and I think that’s appealing to women. Be straight-forward about [issues], but be compassionate, show them that this is something that really matters to Iowans, not just female but also males,” she said.
So what about equal pay, an issue that women care about? Forget that, Republicans say, because Obamacare:
Republican pollster Kellyanne Conway said reminding both genders of the problems with the Affordable Care Act would trump Democratic attacks on the equal pay issue.Ah, yes, the unspooling of more than six million private insurance enrollments, plus the millions covered by Medicaid expansion, plus young people who've been able to stay on their parents' insurance. I think unspooling is what Republican arguments against the law have done. And how's this as an argument for ignoring equal pay concerns? "Listen, ladies, we know you don't want to be distracted by a little thing like equal pay. Let us explain how we'd like to take away your affordable health care."
“Republicans recognize that this is also the Democratic party’s latest attempt to cry ‘squirrel!’ so women in this country, who control two out of every three health care dollars that are spent and are disproportionately health care consumers and providers… divert their attention from the unspooling of Obamacare,” Conway said.
In the end, this may be one of the greatest (and admittedly one of the few) examples of Republican commitment to equal opportunity. For women, just as for men, their answer to everything is "repeal Obamacare."