The tweet was deleted about an afterwards; the article linked to is a look at various products meant to make shooting at things more fun for small kids, such as targets shaped like animals or zombies or targets with bright colors or things that explode when you shoot them. You know, kid stuff. They do note, parents, that with the exploding targets you "do need to be extra careful."
So smooth work yet again, NRA. And hey, technically you did hold off until the body was cold—we might even count that as an improvement over your past work.