The Honor goes The College Republican National Committee.
For an ad promoting Rick Scott for Governor of Florida.
The ad begins with a young women shopping for her wedding dress, if you thought that was bad enough, oh no, it goes even further down hill from there.
The ad features Brittany, a young undecided voter, who appears to be shopping for a wedding dress, but she’s actually shopping for candidates for the Florida Governor’s race, get it? Because women don’t like dirty old politics, women like wedding dresses!
Yes of course! That's exactly how women vote! The College Republican Committee has the single young female demographic cinched. They, along with the candidate they're promoting, really know how to get to heart of a female voter. After all young women like fashionable beautiful dresses who are also just like Rick Scott.
At the same time, they give a one, two, three punch to the dowdy and old (get it, she's old) mom in the ad for approving the frumpy outdated dress. That dress is Charlie Crist, because of course it is.
Watch the video and read Time Magazine commentary for yourself.