Nice article about Robby Mook. Mook is Hillary’s campaign manager. Robby could have stayed with his candidate or hung out at campaign headquarters and yet he’s working in the field.
There’s a couple of pieces of information that stood out to me in this article.
Mook believes in making a plan with prospective caucus goers. He thinks this makes it more likely they will show up to caucus. This is a very smart approach, because we are more apt to complete a task with a plan.
The Clinton campaign has outworked the Sanders campaign this weekend in Iowa. They have knocked on 48,000 more doors. Late in the game, this could make a real difference. It’s all about an effective ground game in Iowa.
Tonight will be fun!
www.bloomberg.com/...
Hillary Clinton’s campaign manager could’ve spent Saturday afternoon holed up in headquarters, shuttling around the state with the candidate, or schmoozing politicos in the lobby of the Marriott. Instead, he was making his way through a solidly middle class Urbandale neighborhood, checking in with committed supporters.
The Sanders campaign said its volunteers knocked on close to 77,000 doors on Friday and Saturday, while the Clinton campaign knocked on more than 125,000 doors over the weekend.
“Part of this is just simply having a human interaction where we remind them,” Mook says while walking along a winding residential street that changed names three times in the span of a few dozen houses. “But a really important part of this is actively making a plan with them. So if I get someone in person, I want to make sure that they’ve made sure they’ve thought about where they’re gonna leave from to go to the caucus, how they’re getting there and if they’re bringing anyone with them. We know that if they have a plan in place, they’re more likely to show up.”
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Thanks for sharing, MBishop1!
The Organizing Director of Hillary For Iowa updated the weekend numbers last night: