AP Reports
The Democratic presidential nominee is airing $13.6 million in campaign commercials during the Summer Games, seeking to reach the millions of television viewers who can't skip past the commercials as they watch live coverage of the Olympics.
She has the audience to herself, as Trump has yet to air his first paid TV ad of the general election campaign.
This is prime captive audience! past elections both parties knew that and spent accordingly
It's a striking change from four years ago, when then-cash-strapped Mitt Romney and his allies scrounged up the estimated $18 million needed to match what President Barack Obama was spending to advertise during the three weeks of the London Games, according to Kantar Media's political advertising tracker.
NBC, which transmits the olympics is showing her ads around the clock , including this
Clinton is following Obama's Olympics playbook. The president debuted several commercials during the games in 2012, including one during the ratings-heavy — and expensive — opening ceremony. His spots were a mix of positive messages about his presidency and his contrasts with Romney.