These are the emails a friend of mine got from the Ossoff campaign today.
It is complete campaign malpractice to send a fundraising email at 5:05pm on Election Day when you should be Getting Out the Vote, much less at 4:04pm send an email with the title "Jon Ossoff VICTORY" which is basically telling your voters that you already won and they don't need to show up to vote.
Please can we get our email operations to stop depressing our own turnout. This may bring in a huge amount of money, but it doesn't win elections.
A/B testing may be telling you “Devastating”, “Catastrophe”, and pleading “Please” emails raise you a lot of money, but that is the wrong metric to measure campaign emails by.
The goal of a campaign email ultimately should be to help the campaign win the election. If you raise a record amount of money, but still lose because your emails have negatively affected turnout, then your email program wasn't successful.
On top of this is the long term impact this has on Democratic turnout and voter trust in the Democratic Party and its elected officials as voters and donors feel they have been cried wolf to.
Fixing the culture of how our Party does emails is crucial to our ability to win elections and thus have the ability to make people's lives better. We must act urgently to change our email culture.
Let us move to a tone of "we can do this together” and “together we can address institutional racism, climate change, corporate welfare, paid maternity and paternity leave, reproductive rights, jobs, health care for all, etc."
Wednesday, Jun 21, 2017 · 6:02:10 AM +00:00
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evcoren
Update: Let's make something positive out of this. My friend Derrick Crowe is running an incredible race against the climate change denying Chair of the US House Science Committee Lamar Smith and together we can remove this major impediment to addressing climate change.
Derrick is running a substantively campaign with massive local grassroots energy behind him and he isn't doing these turnout depressing emails. Instead today he sent this out and also posted here on DailyKos:
Go check him out at: