Baby boomers, who bought a lot of hawgs and remain HD’s biggest demographic, are getting older. Older may be another word for dying off. Will Fox News see the same effect?
Things are getting worse for Harley-Davidson, the maker of motorcycles that your dad aspired to ride. They will be closing a plant in Kansas City, Missouri, the company disclosed today, while reporting fourth-quarter profits that fell 82 percent (!) compared to the fourth quarter of last year. They also announced they’ll be making an electric motorcycle, so there’s that, too.
Harley made $8.3 million in the fourth quarter of 2017, compared with $47.18 million in the fourth quarter of 2016, according to the Milwaukee Journal Sentinel. The company has been in decline for years now, as sales have sagged because consumers are worried about things like safety.
(HD) said it would be bringing its first electric motorcycle to market within “18 months.” I honestly can’t imagine who the market is for an electric motorcycle—the main appeal of riding a motorcycle is feeling and hearing the engine—but, at this point, Harley doesn’t have much else to lose.
Full article