This is very heartening news. #BoycottNRA is the top trending hashtag on twitter today and different companies are doing just that. NRA discounts are being discontinued right and left.
Symantec Corp said on Friday it ended an NRA discount program for its LifeLock identity theft product, while Boston-based home security company SimpliSafe also said it terminated its discount program for NRA members.
Insurer Chubb Ltd said on Friday it would stop underwriting a NRA-branded insurance policy for gun owners that covers legal costs in self-defense shootings. Insurance company MetLife Inc also said it had ended an auto and home incentive program for NRA members.
Rental car company Hertz said on Twitter it had told the NRA it was eliminating a discount program for members.
Those decisions came a day after three rental car brands owned by Enterprise Holdings Inc said they were ending discount programs for NRA members. First National Bank of Omaha also said on Thursday it would not renew a contract with the organization to issue an NRA-branded Visa card.
Here’s the cherry on the sundae. Online platforms like Amazon, Google and other streaming services are being asked to drop NRA TV from their products line. #DumpNRATV is also a trending hashtag. NRA TV, if you are among the fortunate who haven’t seen it, proselytizes conspiracy theory and fearmongering in order to sell guns.
“To be affiliated with them, whether you are a company or a lawmaker, it is not going to pay off in the long run,” said the Moms Demand Action founder Watts, signaling the start of a broader campaign. “Doing business with the NRA is clearly bad business.”
This is America, and this is going to get their attention. The NRA is on it’s way to being a has-been.