—
What that time-tested investigator’s adage?
… “Follow The Money” … OK. It’s much better than following “bread-crumbs”.
...
Expenditures Breakdown, Donald Trump, 2016 cycle
Top Vendors/Recipients
Vendor/Recipient |
Total |
No. of Payments |
Giles-Parscale |
$87,838,376 |
99 |
American Media & Advocacy Group |
$74,176,380 |
8 |
Rick Reed Media |
$24,359,873 |
22 |
Ace Specialties |
$15,885,330 |
104 |
Private Jet Services LLC |
$9,953,216 |
14 |
Jamestown Assoc |
$8,836,175 |
25 |
Tag Air |
$8,741,464 |
18 |
Air Charter Team |
$8,321,403 |
53 |
Cambridge Analytica |
$5,912,500 |
5
|
[...]
by Joshua Green and Sasha Issenberg, bloomberg.com -- October 27, 2016
[...]
Powered by Project Alamo and data supplied by the RNC and Cambridge Analytica, his team is spending $70 million a month, much of it to cultivate a universe of millions of fervent Trump supporters, many of them reached through Facebook.
[...] Parscale was building his own list of Trump supporters, beyond the RNC’s reach. Cambridge Analytica’s statistical models isolated likely supporters whom Parscale bombarded with ads on Facebook, while the campaign bought up e-mail lists from the likes of Gingrich and Tea Party groups to prospect for others. [...]
While his team at Giles-Parscale designed the ads, Parscale invited a variety of companies to set up shop in San Antonio to help determine which social media ads were most effective. Those companies test ad variations against one another—the campaign has ultimately generated 100,000 distinct pieces of creative content—and then roll out the strongest performers to broader audiences.
And who’s got that “broadest audience” — with the “hottest emotional buttons” — of them all?
Why ahhh, Facebook, of course.
Thus the $6 million payment to Cambridge Analytica — the keeper of the Profile & Psychographic (ie. Temperament) data of over 50 million American Facebook users. (More than enough to move an election).
So you see (according to Trump), there’s Nothing to see here. Nothing at all.
All that Parscale micro-targeting via Facebook’s targeting platform — was just co-incidental.
Yeah, that’s the ticket! It was just one big micro-targeting coincidence.