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The Republicans have their Message boiled down to just 4 four words. A slogan that they mindlessly repeat, ad infinitum: Make America Great Again. Make America Great Again. Make America Great Again.
Simple, effective, and strikes some core notes — for those that adhere to it.
Succinct messaging may seem trivial. It is not. It is the thing that average people will remember, when all the speechifying is done. Your Party’s Message is what Independents will stop and ponder, when it comes time for casting their Votes.
What do Democrats stand for again? How about: Putting People First.
Simple, effective, and strikes some internal notes — for those that already adhere to this principle.
Well, the DNC is turning to a unique talent pool, in hopes of solving this harder than it looks Messaging challenge …
‘We lost to an insane person.’
by David Siders, Politico — 06/11/2018
[...]
The group is primarily focused on programs to increase voter registration, and the DNC’s involvement is limited to that effort. Participants say they are developing programs targeting young people, black voters and Puerto Ricans displaced by Hurricane Maria — a potentially significant voting bloc for the Democratic Party in Florida and other key states.
But the meetings have also served as an opportunity to address broader messaging issues, with several House members explicitly requesting help on speechwriting and overall messaging, participants said. In meetings with candidates and DNC officials, group members have urged the party to adopt a more aggressive communications strategy than the party mustered in a demoralizing 2016 presidential campaign.
“One of the first things we were at least talking about in the beginning meetings was how to improve upon the message as to what does the Democratic Party stand for, what does that represent,” said Andrew Marcus, who owns the television and film company Apiary Entertainment. “When the Republican Party or [President Donald] Trump is able to say ‘Make America great again’ and nobody that I know can tell you what the DNC or any of the leading candidates’ slogans [are], I think that’s a marketing problem.”
[...]
In a dozen words or less, can you boil down the Message for: What the Democratic Party stands for?
What say you?
Why limit the Democratic Message to a dozen words?
Well how many words will easily fit on a yard-sign, or a bumper-sticker? On a brochure tag-line?
How many words does it take to drive home the point, of a rambling 30-second Ad?
What’s your 10-second elevator pitch, that summarizes the obvious merits of the Democratic Party?
The reasons why you adhere to the Party. And why you think others should too.
Hopefully, the brain-trust of good-hearted, compassionate people (with a D as their Affiliation) can come up with something better than, our current default message:
Making America Sane Again!
Or
At least were better than Trump!
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[Hat-tip to zman1527 for providing the inspiration for this post.]