Beloved former First Lady Michelle Obama has teamed up with actor and filmmaker Tom Hanks, Hamilton creator and star Lin-Manuel Miranda, singer-songwriter Janelle Monáe, Houston Rockets point guard and activist Chris Paul, and country music singers Faith Hill and Tim McGraw to launch When We All Vote, a nonpartisan campaign emphasizing the responsibility to register and vote for races in every election, not just for president.
From People.com:
When We All Vote aims to increase voter registration rates in all 50 states — hoping to make waves in a political landscape where registration rates are low. In 2014, more than 1/5th of eligible American citizens were not registered to vote, according to the Pew Charitable Trusts research cited in [When We All Vote’s] press release.
And in 2014, just over a third of eligible citizens voted, which was the lowest participation rate in midterms since World War II, according to PBS.
When We All Vote is embracing a three-pronged strategy to achieve its registration and participation oriented goals: volunteer recruitment; improved voter registration processes; and increased conversation across the United States. This approach will involve recruiting on-the-ground people and organizations in all 50 states, and extensive social media and digital outreach. When We All Vote is also partnering with corporate, education and civic institutions to reach voters nationwide, according to the press release.
Here’s their first PSA:
When We All Vote is partnering with Rock the Vote to register voters and “ensure people don’t fall through the cracks in the voter registration process.” A week of action focusing on voter registration events is being planned for September.
For those who can’t watch videos embedded on Twitter, here’s the YouTube video:
Link to video.
More info at www.WhenWeAllVote.org