NBC News reports that Michael Bloomberg has pledged to continue funding his massive campaign effort through November, whether or not he himself becomes the Democratic nominee, with the stated purpose of defeating trump:
WASHINGTON — Former New York Mayor Michael Bloomberg’s massive campaign apparatus and an army of some 500 staffers will march on through the general election in November even if he loses the Democratic nomination, campaign officials tell NBC News, shifting their efforts toward working to elect whomever the party selects to face President Donald Trump.
Bloomberg’s vast tech operation will also be redirected to help the eventual nominee, as Democrats struggle to compete with the vaunted digital operation built by Trump campaign manager Brad Parscale. Hawkfish, a digital company started by Bloomberg that’s carrying out his $100 million online ad campaign, will be retained through Election Day to help defeat Trump, the officials said.
For those who didn’t see Rachel Maddow’s show last night, she did a segment on ad spending by the various candidates that was a real eye-opener, the graphic she displayed in particular. Bloomberg has a ton of money at his disposal, and if he wants to use it as a number of us have already said he should, i.e., to help the Democratic nominee defeat trump, good on him.
I know Bloomberg is not at all popular here at DK, and he is far from my list of choices for the candidate, but I have to say, this is admirable, and very welcome.