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New books by Mark R. Levin, ,Ben Shapiro and Jesse Waters all have one thing in common.
they have all climbed up the NY Times Best Seller list with stunning speed and a small black dagger at the end of the book description. This “dagger-of-death” as it is known in the publishing industry, means the book is a fake best seller. What are the ingredient? It seems they use a recipe cooked up by Result Source in San Diego, a secretive book publishing consultancy group based in San Diego.
It guarantees clients a No. 1 spot by taking bulk sales and then slicing-and–dicing them into more organic looking individual purchases, defeating safeguards that are supposed to make it impossible to “buy” bestseller status. Most people in the publishing industry have been aware of this for years and scoff at Best Sellers that appear on the list at a No. 1 spot and then disappear just as quickly. By using techniques like double-counts that inflate the book’s sales, an author can claim the coveted spots and then use that to justify higher speaking fees, guest spots on hate radio, Morning Joe and FOX news. In some cases, Like Don Jr’s recent book., the RNC paid for the costs.
“By including wholesalers in the polls along with retail bookstores, books may be double-counted. Wholesalers report how much they sell to retailers and retailers report how much they sell to customers, thus there can be overlap with the same reported book's being sold twice within a given time frame. In addition, retailers may return books to wholesalers months later if they never sell” as reported by The Los Angeles Times,
The poster child for this type of pay-for-play is Pastor Mark Driscoll of the Mars Hill Church in San Diego who gained notoriety for writing a tract that graphically described satanic temptations of the flesh in language that would make Steven Miller blush.
Recently, the Los Angeles Times published a story titled "Can bestseller lists be bought?" that described how he contracted with Result Source to place his book Real Marriage on the New York Times bestseller list for a $200,000 fee. To achieve this, the contract stated that "RSI will be purchasing at least 11,000 total orders in one week." This took place and as a result, the book was successfully ranked #1 on the hardcover advice bestseller list .
Even Amazon, no stranger to sales inflation, dropped Result Source citing their accounting irregularities. And don’t search for them on the Web; they took down their site to add more spice and mystery to their activities. But, Result Source is still in business. So the next time you discover a “Bestseller” written by hate-radio talk show hosts or news pundit it is fake news in book-length.
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