NJ-Sen: Former financier Tammy Murphy, who had reportedly been preparing a Senate bid, kicked off her campaign on Wednesday, and she's already earned some important establishment support. But Murphy, the wife of Gov. Phil Murphy, was also greeted by a new poll that shows her trailing her chief rival for the Democratic nomination, Rep. Andy Kim.
That survey, conducted by Public Policy Polling for the Kim campaign, finds the congressman beating Murphy 40-21 among primary voters, with indicted Sen. Bob Menendez scraping together just 5%. While Menendez has recently sounded as though he wants to run again, his share of the vote is one of the lowest we've ever seen for an incumbent—apart from a similar PPP poll taken last month that also had him at 5%.
Menendez also sports an atrocious favorability rating, with just 10% of respondents saying they have a positive view of the senator, compared to 68% who see him negatively. Murphy and Kim, by contrast, are both well-liked though not universally known, with scores of 50-9 and 45-5, respectively. If Menendez does seek reelection after all, he could plumb new depths at the ballot box, especially since his trial on federal corruption charges is set for May 6—just a month before the primary.
Whatever Menendez decides, the battle for his seat is likely to come down to Murphy and Kim. In a new interview with the New Jersey Globe, Murphy suggested that she doesn't have many ideological differences with Kim ("I suspect that Andy and I stand for a lot of the same policies"), but the two cut very different profiles politically.
Kim, who is the son of Korean immigrants and went on to work at the State Department, first won office in 2018 with the support of Joe Biden and Barack Obama but has portrayed himself as an outsider in this race—and is largely getting treated like one. Murphy, a former banker at Goldman Sachs, is a consummate insider.
And insiders have almost always had the advantage when seeking office in the Garden State, due in large part to its unique approach to ballot design. In 19 of the state's 21 counties, leaders of both parties can award special placement on the ballot to their preferred candidates, known as the "county line." These candidates appear together in a single column of the ballot, often the first one, that has a name on every line (you can see an example in column 1 of this sample ballot). Other hopefuls are relegated to more distant columns amid a sea of blank space.
Research has shown that the county line can confer a major benefit—often an enormous one: One forthcoming study finds that candidates with the line run on average 38 points ahead of those without it. Immediately after launching her bid, Murphy secured the county line in populous Hudson County, which also happens to be Menendez's home base. (Menendez slammed Hudson leaders in response. "At the end of the day, I don't need the party line to win in Hudson," he insisted, while also warning, "I know where all the skeletons in closets are.")
She also won the backing of the party chair in Somerset County, which doesn't guarantee she'll get the line there but is a strong signal that it'll go to her. Other counties are likely to follow suit. (Politico reported last month that "the state party establishment" was "miffed" by Kim's decision to jump into the race prior to the state's legislative elections, which concluded last week.) Kim, though, could potentially earn the line in the South Jersey counties that make up his district, even though he's said he thinks the practice should be abolished.
But the county line might not play as potent a role in this contest as it so often does in others. In many races further down the ballot, candidates tend to be little-known. In those less salient elections, voters have less incentive to go hunting across and down their ballot to find alternatives who lack official party blessing. In this high-profile showdown for the Senate, though, both Kim and Murphy will head into the primary with wide name recognition, and their supporters will know to look for those names wherever they might appear.