Joe, the debate kerfuffle has allowed the press to cast the race as a narrative about your fitness for office. Every interview given to counter that narrative and every act meant to show your strength only prolongs the narrative by feeding it a new headline. We’ve been wallowing in that morass for nearly two weeks.
It’s time for a little verbal jiu jitsu to place the bright light of the press right back in the former guy’s face where it belongs. Time to flip the script. It will be so easy.
Give an interview in which you refer to the former guy as Donald the Rapist. Name him the way he uses names to dominate his foes. Say it over and over. Say it twenty times in that interview and then never let up all summer. It is the truth about the man, and decided by a jury of his peers...in his own hometown. The shock of hearing such language out of the mouth of a gentleman such as yourself is certain to garner the headlines.
Tell the interviewer that
- America has never elected a rapist and they never will.
- A rapist has no business anywhere near the oval office.
- A rapist cannot be allowed to decide the rights of any women, anywhere, ever.
If the interviewer dares ask about your Democratic support or fitness for office fire right back with
- How many stories have you written about Donald Trump’s sexual assault conviction?
- Isn’t it your job as a journalist to make sure every American knows about Donald Trump’s sexual assault conviction?
They’ve gone low… both the Republicans and the press. We can’t win this thing by donning our angel wings and going high.
Time to go low. That’s the battleground most favorable to us.
Say it. DONALD THE RAPIST.
Say it over and over. Make the press cover that narrative. Never let up. Get everyone on the team in line and let them repeat that name, Donald the Rapist. That’s the talking point. The only one we need at this moment.