I didn't catch the entire Super Bowl, but when I turned on, I caught an ad featuring uninjured U.S. soldiers being greeted with adulation at an airport.
At the end, Anheiser Busch flashes its logo across the screen.
I personally find this disgraceful , for two reasons.
One, they didn't show any injured soliders. They deliberately hid the cost of war to present an idealized image that is a lie - but "makes America feel good".
Second, they stick their logo in at the end of the ad, channeling our positive feelings for the troops towards their beer company.
The ad wasn't about the troops, or honoring them. It was about hocking beer, in a subtle but slimy way.
If they wanted an ad to only honor the troops, they should have dropped the logo for starts. Second, they could have shown us real footage of what the soliders are going through , at home and at war.
Corporate America: have they no decency ?