Although I enjoyed Barack Obama's recent web ad "Embrace" (the one with lots of hugging between Bush and McCain), I still think the campaign needs to be a little harsher. The idea of a continuation of Bush policies into a third term should be scary, not playful. Furthermore, I think it's important to emphasize that McCain has been "doubling down" on Bush's policies at the same time the rest of the nation (and world) has been abandoning them.
I created the following ad today to illustrate the kind of concept I'd like to see Obama's team create:
Again, not claiming to match the quality of Obama's ad team here. :) But I think that it's a good message, and would work well on the disenfranchised former Bush supporters (or at least people who had neutral feelings about him early on), who feel like they know better know, and wouldn't make that mistake again. If the American people can "get it" about Bush, why can't McCain? As Bush himself would say, "fool me once, shame on, er, shame on you. Fool me tw... uh... you, you can't get fooled again." (Actually, I think that clip might be useful in a second ad along these lines... hmm....) :)
UPDATE: Whoa! That's the strangest thing I've ever seen. I wrote my little diary, it got about 15 comments and a few views, and I thought that was the end of it. I hadn't checked DailyKos after last night, so imagine my shock when I check after lunch and somehow it's been ressurected from the dead and become a recommended video! I've never seen that happen. Thanks, VirginiaDem!