The new McCain ad "Broken" decries how we are worse off than four years ago. But will he tarnish Olympic gold performances with this downer of a message? What will Shrub say when he sees how poor he's done?
From Ad Age; Going for Gold? McCain Makes $6 Million Olympic Buy
Tops Obama Buy by $1 Million
WASHINGTON (AdAge.com) -- Sen. John McCain's presidential campaign is buying into NBC Universal's Olympics coverage.
The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama's campaign announced last month it was buying during the Olympic Games, which begin Aug. 8.
I liked how, while Obama was in Europe, McCain's poll numbers fell in 10 out of 11 states where his POW ad ran. We continue to find he is a follower, not a leader, in advertising trends.
"Imitation is the sincerest form of flattery," said Evan Tracey, chief operating officer of the Campaign Media Analysis Group at TNS Media Intelligence. "For the same reason the idea was good for Barack, it is good for McCain: It's high traffic for eyeballs in a normally low-traffic time of year."
Down here in the deep red south, we have not seen any of the Madison AdMen competition. I hear you in the battleground states are getting a little battle weary.
Tell us about it !!
Like the Obama team's ad buy, the McCain campaign's purchase includes network and cable spots. NBC Universal is airing 3,600 hours of Olympics coverage on its broadcast network and cable networks including NBC, CNBC, MSNBC, USA Network, Oxygen and Telemundo.
The latest media outlays of both presidential campaigns are the first substantial buys of national network TV by any presidential candidate in 12 years, though Rudy Giuliani's campaign had two smaller national buys on Fox News Sunday broadcasts earlier this year.
McCain has trotted out some real video winners thus far, how many have featured the Hanoi newsreel? Six? Nine?
If he wears out that same old tune during the Beijing festival, they won't have much use in October. (Or that's just my take on the matter, you viewers who have experienced them could tell the rest of us what your gut feeling is.)
In recent years, presidential candidates have targeted their advertising to battleground states, with some cable as their only national advertising.
He's got to empty the account, doesn't want any FEC McCain-Feingold questions to arise after the convention.
Mr. Tracey speculated that the McCain campaign, which is accepting federal funds for the general campaign, made the last-minute buy to use up money it raised for the primary season. That money can't be spent after the Republican National Convention, which is being held the first week in September.
Shades of Lee Majors, he's the $6 million dollar man.