I got this email from the Communications Workers of America talking about AT&T and the Masters Tournament. The interesting strategy I read about in this email is the CWA’s embracing of Twitter to spread the word about AT&T’s corporate greed.
When you send your "tweets," be sure to include a link to our petition (www.standupforworkers.com) and add #masters to the end of your message. This will make sure that other Twitter users who are following the Masters Tournament will see your messages about AT&T.
They even have some example tweets you can send or make up your own if you’d like.
AT&T is the leading sponsor of the 2009 Masters Tournament. The thinking goes that if they have the money to do this, they have the money to stop job cuts and the taking away of health care benefits.