You're fired.
That's what I would say this morning to the media campaign managers for Winning the Future and for Newt Gingrich's campaign. I would not take this action lightly, as (unlike Mitt Romney) I do not actually enjoy firing people. The few times I have had to do so have been personally very difficult (well, except for the one time when I fired an industrial spy, but that's another story). Never the less, these people need to be fired for their complete and utter incompetence (or worse).
65:1 - I revealed myself to those who did not ask for me; I was found by those who did not seek me. To a nation that did not call on my name, I said, 'Here am I, here am I.'
There are a multitude of news reports and blogs talking today about the 13000 ads run by the Romney campaign (and Super Pac) versus the 200 or so run by the Gingrich campaign (and Super Pac). I’ll refer to these as RC and GC for the sake of brevity. The source for these numbers appears to be a report released Monday by the Wesleyan Media Project.
Outside Group Involvement in GOP Contest Skyrockets Compared to 2008
This 65:1 ratio of RC vs. GC ads is exhibit one my case for termination for cause of the media managers. You cannot compete in a state like Florida with 200 ads. This isn’t coming to a gun fight with a knife, this is coming to the OK Corral with a straw, a roll of toilet paper and a bottle of Bling h2o http://most-expensive.net/... .
But it gets worse.
5:1 Five to one, baby, one in five. No one here gets out alive, now. You get yours, baby, I'll get mine. Gonna make it, baby, if we try.
Being outspent 5 to 1 is no crime in and of itself. After all, you can only spend what you have and the RC as much deeper pockets than the GC at this point. But lets look at that 5:1 ratio in the context of the 65:1 above. TPM is reporting that their source (admittedly a Democratic source)
Dems Say Romney Outspends Newt 5 -1 In Florida
Based on the numbers in this report, GC spent an average of $16,142 for each spot it ran, while RC spent $1,201.
13:1 – If I speak in the tongues of men and angels, but have not love, I have become sounding brass or a tinkling symbol.
13 to 1 is exhibit two in my case for termination for cause. That’s the ratio between the dollars spent between GC and RC. For every $13 dollars spent by GC, RC only had to spent $1. OUCH! That Hurts.
There is no way to justify such a performance and unless GC gets rid of the people responsible for this debacle, I don't hold out much hope for GC moving forward.
Well, there is one small hope for GC. Mitt 'I'm not concerned about the very poor' Romney.
By the way, this is my first ever diary on DK, so please be gentle. I've been lurking for years but only recently even started commenting. And, one last comment, just in case anyone should get the wrong idea. This diary is in no way intended to be an endorsement for Newt Gingrich as POTUS. Obama had me at "Hello".