There's a lot of good work going on about boycotting Limbaugh's national sponsors, and a couple have already pulled out. But the national sponsors are only part of what keeps his empire going. We need to target the local sponsors as well, as they are supporting the local stations that are part of his syndication network. More after the jump.
I'm not sure what the exact percentage is, but someone in another diary said that half of the advertising on his show is sold by local affiliates. There's no place to get a list of all the sponsors as is available for the national advertisers, so I'm calling on everyone to list here any local sponsors you find out about. Listening for a half hour to KOGO AM-600 while in the car here in San Diego, here is what I came up with:
Bay Alarm - Bay Area company that serves much of California
Solar Alliance of America - serves southern California
Geico - yes, the national insurance company
ThermalOn Heating Products - national company
Ray Lucia Financial - local (San Diego County) financial services company, owner is conservative
HP Folio - yes, that HP (Hewlett-Packard)
Aramco Financial - local mortgage company, owner is conservative
Ovation Hair Therapy - based in San Diego County
Good Feet Store - local store
Drew Ford - local car dealer
Cash Call Loans - serves Southern California
Valley View Casino - local Indian casino
BNP Paribas Open - tennis tournament in Southern California
Most of the advertisers are small local ones, but there are some big name national companies such as HP and Geico that don't appear on the national boycott list. Maybe it's the same where you live. Unfortunately, this is Friday, so you won't be able to listen to the show until next week, but hopefully you can add to this list.
Tue Mar 06, 2012 at 12:08 PM PT: From Monday's program:
Superior Water (Waterboy)
Ford - national
Toyota Carlsbad - local car dealer
AAMCO - natioanl
Bill Howell Plumbing - local
Solar Alliance of America
Amberin - to treat hormone imbalance in women!
Lear Capital
D&S Termite and Pest Control - local
Mr. Rooter - national
Constant Contact.com
Toyota (Camry) - national
Arm & Hammer - national
JC Penney - national
Netflix - national
Pactrust Bank
Solar City - local
Crossroads of the West Gun Show - I don't expect much luck here!
Insperity - national
Anchor Funding - local
Appliance Rescue
Biore Skin Care - national
Staples - national
O'Reilly Auto Parts - national
SD Storage - local
Help Wanted San Diego.com - local
Ray Lucia Financial - local
National Residential - local
Garage Door Service Co. - local
Rancho Financial - local
Robert Steinberg - local lawyer
Grasshopper Mowers - national
Care.com - babysitters!
Hillsdale College
Keller-Williams Realty