So here's the thing. In Florida, if someone doesn't like the way you look, they can stalk you, provoke a fight with you, and then shoot you. All perfectly legal in Florida. So here's the question: why would any sane person go to Florida?
Tourism is a big deal in Florida:
Tourism - with 87.3 million visitors in 2011 (a record number), Florida is the top travel destination in the world. The tourism industry has an economic impact of $67 billion on Florida’s economy.
And consider these numbers:
An estimated 21.8 million domestic visitors came to Florida during the first quarter of 2013, representing a 4 percent increase from the same period in 2012. Florida experienced a 3.9 percent increase in Canadian visitors at 1.5 million and an 11.3 percent increase in overseas visitors with 2.7 million in Q1 2013 compared to Q1 2012.Primary data collected at Florida’s 14 major airports in the first quarter of 2013 reflect a 1.2 percent increase in total enplanements from the same period in 2012. Tourism and recreation taxable sales for Florida increased year-over-year in January and February 2013 (last reported month), representing a 5.1 percent increase over the same period in 2012. The Average Daily Room Rate rose 6.8 percent to $136.45 and the occupancy rate for Florida hotels increased 2.3 percentage points to 74.1 percent in Q1 2013 compared to Q1 2012.
"Florida" is a brand, and that brand is highly dependent on tourism. Damage that brand and you inflict real punishment on Floridians.
If you care about what happened to Trayvon Martin, then boycott Florida. No vacations, no conventions, no business trips, no cruises, nothing. Maybe after a year or two of being shunned, the people of Florida will reconsider their barbaric law.
Nonviolence. Boycott.