In the wake of the German grocery store that believes it owns the word "Metro", Rupert Murdoch's Sky Broadcasting is forcing Microsoft to change the name of its SkyDrive cloud service, because sky.
Microsoft is going to have to rename its SkyDrive cloud storage service after agreeing to submit to a British court's ruling over ownership of the brand name.
British Sky Broadcasting Group, the European satellite broadcasting arm of Rupert Murdoch's media empire, took on Redmond over the rights to the SkyDrive name, pointing out that BSkyB had got there in advance of Microsoft's marketing cohorts. In June, UK High Court Judge Sarah Asplin found against Microsoft, and Redmond has submitted to the verdict.
This is why we can't have nice things.