Sometimes things just devolve into silliness. From the NRA's Annual Meeting "Hotel & Travel Information" page:
Looks like a pretty generic conference accommodations page, right? Look closer:
A noun, a verb, and "don't become a victim!"
Beware: Room reservations made through other companies might require you to prepay for your room (versus a one night deposit) and your prepayment might be non-refundable, no matter when you cancel unlike Conference Direct which generally has a fully refundable cancellation policy up to three days prior to arrival. You could also end up at a sold out hotel with no reservation. Some of these other services might even be scams!
Don't become a victim! Book your hotel reservation through Conference Direct, the Official Housing Company of the NRA Annual Meetings & Exhibits.
Because nothing says "gathering of responsible firearms enthusiasts" like unrelenting paranoia.