In the run-up to the 2016 election, I made it to a couple Trump rallies in the last couple weeks of the campaign. Just trying to understand who are these people and what makes them tick? It was scary, and educational, especially given what happened the day after the last rally.
A useful side-effect has been to get their emails and see what messages they are putting out and how they cycle them. Seeing the patterns in their framing has given me a lot of insight into the mindset of both the campaign and their core supporters, and how they are being manipulated. As well as feedback on what’s effective in e-mail campaigns, presuming that they are using data to optimize as they go.
Just now I got a reminder that everything they do is about reinforcing differences and wedging open cracks to get more power/leverage/$.
Here’s today’s appeal:
Subject: FLORIDA RECOUNT
Authorized by Trump Headquarters
Friend,
Ron DeSantis got nearly 40,000 more votes than socialist Andrew Gillum in the Florida governor’s race..
Rick Scott over 15,000 more votes than Bill Nelson in the Senate race..
…But we’re likely being FORCED into a mandated recount.
We’re sending a team of reliable supporters to oversee the entire recount process to ensure it’s done fairly, and we must raise $247,867 by 11:59 PM to fully fund our Florida Grassroots Recount Fund.
Please make a contribution of $5 right now. *Your contribution will be TRIPLED (sic) MATCHED, because we know how HARD you just fought in the election.”
I love the framing that they are being forced so they need help to defend. Sounds like a bar fight.
Discuss below. I’d love to see comparison to DNC outreach on the same topics.