by Susan C. Strong with Tony Kay
Our current Metaphor Project strategy prioritizes being active on social media over writing blogs, but we want to call your attention to what we are doing now. Now that President Biden and Vice President Harris are vigorously pursuing the positive changes our nation so desperately needs, especially in regard to the climate emergency, we particularly recommend that you use some of the language we suggest in the PDF available at "Grow Your Impact." (Please feel free to redesign this material for other social media venues, with proper attribution. Make sure to send us a link if you do.) Don’t miss the other valuable tools for this work on our website, and similar language you might think of yourselves:
https://metaphorproject.org/tools/american-breakthrough-language/
https://metaphorproject.org/tools/american-change-language/
(To download the full Grow Your Impact pdf go to: www.whyfactsmatter.com/...)
During 2020 and this year, we have been very active with the Why Facts Matter Collective, which makes freely available socially relevant videos and radio spots. In 2021, the group will be offering material to help reunite and heal our nation. Among the issues we cover are climate action, healthcare, racial equity, fair pay, housing, homelessness, as well as other vital issues of the day. The "Grow Your Impact" PDF is a new example of our work together. To find out more, and to submit material, please visit: https://www.whyfactsmatter.com/.To see our latest suggestions for frames that respond to fast breaking news, please check our Metaphor Project pages on Twitter and The Metaphor Project on Facebook. You may also post a request for a frame on our Facebook page.
We will still publish blogs on topics of major concern from time to time, of course. But the speed at which events and breaking news happen today, and the shortness of most people's attention span make this change necessary. New blogs will still appear on our site and in this space in the future, but less frequently.
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Susan C. Strong, Ph.D., is the Founder and Executive Director of The Metaphor Project, http://www.metaphorproject.org, and author of our book, Move Our Message: How to Get America’s Ear. The Metaphor Project has been helping progressives mainstream their messages since 1997. Follow Susan on Twitter @SusanCStrong, on The Metaphor Project on Facebook, and check out her TEDx talk too. Tony Kay, kdzin.tonykayart.com, is a member of the Why Facts Matter Collective and designer of the "Grow Your Impact" PDF.