Hooray for us! (Obama-Biden 2012)
In light of the Obama Campaign's seeming
unwillingness to drive a strong negative message against Mitt Romney, for reasons that are unknown to me, I can report that the campaign does have
some things under control:
There’s been experimentation—the tech team figured out a way to make the Obama website display perfectly on any device, a feat that wouldn’t have been possible even a year ago—and the entire office was designed to resemble a Silicon Valley start-up. The digital department is the largest in headquarters. Messina even consulted with Palo Alto execs to find the “best practices,” says an Obama official, including carpets (quieter), mixing the staffs on the floor into teams rather than departments, bouncy balls, and communicating with instant messages and Twitter. “We ensure maximum collaboration so people don't sit with their departments, they sit in teams,” Messina told BuzzFeed.
Well well well aren't you a Mr. Entrepreneur of the Year! You figured out where people should sit! Awesome.
Campaign Manager Jim Messina, he of healthcare debacle fame, has got his campaign staff pushing a clear message about themselves, but we don't see the President pulling away in the polls now do we? While they're "high-fiving" and "game-oning" each other, perhaps at some point they'll get around to doing some real work on our opponent and stop talking about themselves and their office.
I'm sorry. They're doing that:
They began with memos to reporters on electoral strategy and conference call advisories, but now feature direct attacks on Romney like "Mitt Romney Has Put His Personal Finances In a Black Box and Hid The Key."
Whooohooo! Well that will certainly go viral! Maybe the person in charge of punchy zingers needs to move about 20 more feet away from the water cooler and towards the ventilator. Why don't you get on that Messina. That's a campaign executive level decision.
Perhaps these guys have been blessed with too much. This isn't the sound of a scrappy, hungry, my god I'm about to lose my balls type of campaign. This isn't running 20 points down, talking about your super cool website and silicon valley bouncy balls. We arent going to win this election inviting people to dinner. This is war people. WAR.
P.S. - Messina, get some people of color on that staff man. Shouldn't have to say that. Jeez.
P.S.S. - If you ask me, I'd push this guy right on out and put in the staff that ran Harry Reid's campaign in 2010. Now they know how to execute!